LinkedIn is among the top social media platforms today that gathers professionals from all over the globe. Your LinkedIn network is a valuable asset in helping you to pave your way through the business world and to climb that business and corporate ladder.
This is why you must expand, nurture, and strengthen your LinkedIn network constantly. But how do you promote yourself without being seen to be overly aggressive?
Heard of paid, earned, shared and owned media? How do these different online and media channels influence your content marketing strategy?
In this article, you will learn about the differences between paid, earned, shared and owned media, and how you can optimize them for your content marketing efforts.
Many entrepreneurs like to stick to the old proverb, “If you want a thing done well, do it yourself.”
But, if you want your company to grow, you need to learn how to delegate.
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The amazing growth in digital, social and mobile technologies have changed how we live, work, get around, and play.
Thanks to their rapid rate of innovation, start-ups and established Business to Business (B2B) technology firms have rolled out new services, apps, and equipment that offer significant leaps in performance at a fraction of the original cost.
Wish to be more systematic in your content marketing efforts? Well, you need to start building a content marketing funnel.
But how do you do so and what content types should you craft for each stage of the funnel?
Seth Godin is a marketing philosopher and thinker.
He doesn’t provide a step-by-step guide or a detailed road map for action in any of his books. Still they sell like hot cakes (like this, this, and this).
Storytelling is the new buzzword in content marketing circles. And for good reason too, given how important stories are in the art and science of marketing persuasion.
But how do we reconcile storytelling with Search Engine Optimization (SEO)—the technique of using targeted content to attract organic search engine traffic?
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What are the best content marketing examples in the Business to Consumer (B2C) and Business to Business (B2B) industries?
How do they differentiate themselves from the competition?
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How do you choose the right digital marketing agency here in Singapore?
That is probably one of the trickiest and hardest question to answer. One that can keep you awake at night as you haplessly watch your company overtaken by digital-savvy rivals!
They say first impressions are everything.
In the online world, you have just a few seconds to make an impact before the user bounces away to some other distraction.