Do all businesses need a media arm like Red Bull? (courtesy of Red Bull Media House)
Paid. Earned. Owned.
In the social age, these are the three forms of media that every business should take note of. Collectively, these social channels allow you to inform, educate, persuade, and transact with your customers. They also form the foundations upon which content marketing is built upon.
How do you use content marketing and storytelling to launch a new product or business?
The strategy, according to Internet marketer Jeff Walker’s latest book Launch, lies in creating the right sequences, telling the right stories through content marketing, and incorporating the right mental triggers.
Image source
Content marketing is all the rage now.
Fueled by our insatiable need to consume content anywhere, anytime on any digital device, it is the new mantra of Search Engine Optimized (SEO) and social-media enabled marketers around the world.
Leading global brands like Apple, Coca-Cola, Oreo, Nike, Burberry’s and Zappos are using it to build brand affinity, deepen consumer interest, and drive sales.
Courtesy of Destiny Photography
An online picture paints a thousand words. What about online videos? 10,000 perhaps?
In the digital, social and mobile age, visual content matters. A whole whopping lot! Especially if you are in Asia.
How can small businesses compete against 800-pound-gorillas? What can they do to gain a foothold in the hearts and minds of consumers?
Well, Kevin M Ryan and Rob “Spider” Graham purports that digital marketing and online advertising is the answer. Targeted at small and medium sized businesses, their book Taking Down Goliath acts as a 101 guide to the world of digital marketing, covering topics like email marketing, online advertising, search engine optimization (SEO), social media, mobile marketing and more.
Courtesy of Tom Fishburne
Are you a frequent user of LinkedIn? I sure am.
A boon to professionals, managers, executives and entrepreneurs, LinkedIn is the number one social network for professionals and entrepreneurs looking to expand their networks.
Customer persona. Consumer buying cycle. Keyword research. Optimize. Socialize. Analytics. Metrics.
The world of content marketing is full of buzzwords. To digital marketing luddites, it often feels like a completely alien language!
How can we simplify the processes involved in content marketing?
Enter the Five Hs of Content Marketing.
Noooo! My content isn’t spam! (Courtesy of Good Karma Host)
Are you a content marketing spammer?
There is a fine thin line between producing useful content and generating useless spam. While some of us do appreciate information that helps us to solve our problems, or increase our pleasure, others may find a continuous stream of irrelevant content interruptive and irritating.
Social media has officially trumped Search as the main source of traffic to websites! Well, at least according to Shareaholic.
In their latest report on social media traffic trends, Shareholic updated that social media platforms like Facebook, Pinterest, Twitter and others were responsible for driving 31.24% of overall traffic to websites in December 2014. This was a sizable 22.71% increase over the same period last year.
Do you love art? I certainly do. Especially works like Jeff Koons’ Michael Jackson and Bubbles (courtesy of Artsy).
While I’m not an art collector myself, I enjoy visiting art galleries and museums. I relish uncovering the rich and multi-layered narratives behind each and every artwork, immersing myself in aesthetic experiences which transport me from the ordinary to the sublime.
