Ever created a “perfect” ad or content, only to find that nobody gave a hoot?
Well, the problem probably lies in your failure to understand who your target audiences are, and what attracts them.
Posts Under: Content Marketing
Beginners Guide to B2B Digital Marketing
OK, you are a complete newbie to digital marketing. And your customers are businesses not consumers.
How can a B2B company like yours make use of digital marketing? After all, B2B marketing is very much a face-to-face deal involving a generous meal and a hand shake right?
8 Easy Steps to a Visual Content Marketing Strategy and Plan
Visual content marketing is the new digital black. In an attention-starved digitally distracted world, images and videos rule.
As I’ve previously written in Visual Content Marketing: Insights from Asia, 90% of the information transmitted to the brain is visual. Moreever, our brain processes images 60,000 times faster than text.
10 Ways to Use Visuals in Content Marketing
Courtesy of Business 2 Community
Do you know that 90% of the information transmitted to the brain is visual? Or that visuals are processed 60,000 times faster than text?
In the age of high definition screens of all sizes – from 2 inch smart watches to 50 inch television monitors – visual content rules. This fact is further cemented by the meteoric rise of the image-based threesome in social media – Instagram, Pinterest and Tumblr.
Managing Customer Experiences in the Digital Age
In the age of social media and mobile digital devices, the greatest opportunity for marketers lies in how they can delight customers both online and offline.
Also known as customer experience management, it seeks to provide a holistic brand experience across all customer channels, going beyond traditional measures of customer satisfaction.
5 Keys to Creativity [Book Review of “Ignore Everybody”]
Have you felt your creativity drying up? You know, that awful feeling of hitting the wall and getting a writer’s or artist’s block?
Well, dive into the wacky illustrated world of Hugh MacLeod, author of Ignore Everybody – And 39 Other Keys to Creativity. Creator of the hugely popular Gaping Void cartoons and a copywriter in Madison Square Avenue, MacLeod dishes out lots of mantras in the slim volume.
How Social Media Influencers Do Content Marketing
Do you recognise these social media influencers? (Courtesy of Economic Times India)
How do bloggers, YouTubers, Instagrammers and other social influencers use content to market themselves? Are there any useful lessons which we can learn?
Avid producers of social media content, influencers often deploy their skills in writing, photography, videography and design to grow an audience. Honing their talents over time, they know how to push the right content buttons to grow their fan base.
10 Reasons Why Your Content Marketing Sucks
You invested considerable time, money and effort into building up your content factory.
You hired the best writers this side of the universe, employed the most talented designers, and have scripted a few “killer” marketing videos.
Content Marketing 101: Why Context is the New King
Gary Vaynerchuk once famously said that “If Content is King, then Context is God.”
Indeed in the world of content and social media marketing, context matters a whole lot. The best content in the world would fail miserably if it is crafted and disseminated without any consideration of the context surrounding it.
9 Digital Marketing Strategies for 2016
Today is the first day in the year 2016.
As you start to plan your marketing strategies for the year ahead, it would be useful to consider some of the positive moves which you can make to improve how you grow your influence and reach customers online.