Content marketing is fast becoming the most important strategy for companies these days.
Companies of all sizes – from one-man startups to sprawling MNCs – are tapping on the power of customer-centric content to generate brand awareness, attract leads and drive sales.
Courtesy of The Liquid Agency
Your customers are no longer responding to your efforts. And that’s freaking you out.
In the past, customers are known as “consumers”. They are considered “segments” to be “targeted” through a military-like process of “strategic” marketing.
The single biggest challenge faced by many online marketer and sales persons?
They cannot write or design for nuts.
And that is a major problem in today’s copy-centric digital age.
Woman photo created by cookie_studio – www.freepik.com
Social media marketing is a marathon, not a sprint.
Unlike traditional forms of marketing, sustained and enduring success in social media marketing can only be achieved by observing a disciplined regime over a long time frame.
Do you know that it takes 6 to 8 interactions or more before your customer buys from you? Or that content marketing may take months or even years before you see serious results?
To optimize your content marketing efforts, you need to map your customer’s buying journey, work out your content mix, and integrate it to your marketing funnel. And that’s what we will show you in this article.
Courtesy of Ray Edwards
Do you know that on the average web page, users have time to read at most 28% of the words during an average visit? Or that 20% is more likely?
With such a short attention span, every single word on your website needs to perform. Which means that you need to master the art and science of copywriting.
Is your brand story as compelling as The Hunger Games? (source of image)
Struggling to grab the attention of your prospect? Finding it a challenge to attract customers to your business?
Perhaps you’ve been telling the wrong story – if at all.
Thanks to a recent episode of the terrific Perpetual Traffic podcast, I learned how we can craft a compelling story to capture the hearts – and wallets – of our audiences.
Social media marketing isn’t a 100-metre dash. Nor can you pump-prime it with a sudden burst of creativity.
No amount of boosting with Facebook or Google Ads can elevate your influence from zero to 100 if you slacked an entire year without creating any fresh content.
Do you know that customer experience still rules in 2017? Or that companies are putting more of their money behind content and social media marketing?
Published in conjunction with Adobe, Econsultancy’s latest APAC Digital Trends report for 2017 revealed that 23% of companies placed the highest emphasis on creating ‘valuable’ customer experiences.
Great content is the hallmark of effective digital marketing.
Like the petrol which fuels your car engine, effective content powers your online marketing. It also helps to move your customers along their buyer’s journey, and draws them nearer towards making a purchase.