Image from Pixabay
The art and science of storytelling is a tale as old as time.
Gifted with the talent of verbal and written language, we humans have honed our storytelling techniques to perfection, spinning enchanting tales on a variety of physical and digital canvases.
What are the most important ingredients to a story? How do you keep your audiences spellbound from the start to the end?
In a recent podcast episode on Building a Story Brand by Donald Miller, acclaimed storyteller Tricia Rose Burt unveiled three important principles in great storytelling.
The travel and hospitality business is a highly competitive and brutal one.
Just look at the number of airlines filing for bankruptcy, or travel agencies which have closed down (like the highly regarded Misa Travel).
Photo by Kaboompics.com from Pexels
Storytelling is both an anchor and compass for social media marketing.
Good stories can help to enliven your brand. Great stories can thrust you into the dizzying heights of social media stardom. (Well at least until the next big thing comes along.)
Customer experience is fast becoming the number one digital marketing strategy.
Also known as CX, customer experience was cited by Adobe-eConsultancy as the most exciting opportunity in 2015, overtaking even content marketing.
Do you wish to start your own business one day? Or work from the comfort of your own home?
I’m sure that many of you do. Beyond the flexibility of being your own boss, doing so may also protect you from the vagaries of the economy.
Size does not matter to social media marketers anymore. Well, at least not as much as it used to.
With social media platforms like Facebook, Twitter, Instagram and LinkedIn tweaking their algorithms to show users highly relevant content, there are two ways to ensure success on social media:
“The only thing worse than being talked about is not being talked about.” – Oscar Wilde
Being talked about is the holy grail for content marketers in today’s attention starved age. You need to produce articles, infographics, videos and social media posts which are not only searchable but shareable.
Since time immemorial, we have been mesmerized by the “Whys”.
Remember when you were last spoke to a three or four year old? What were the questions which she loved to keep asking, ad infinitum, till it drove you crazy?
Wondering how to do social media marketing for your B2B business? Keen to learn the best practices in B2B social media marketing?
As social networks like Facebook, Twitter, Instagram, Pinterest, YouTube and LinkedIn continue to grow in size and influence, it is almost a given for your B2B business to have a social media presence.
