Choosing the right content types can be a challenge for content marketers.
After all, there are so many different content formats out there – from Facebook posts to LinkedIn text posts, YouTube videos, eBooks, infographics and more.
Posts Under: Content Marketing
How To Write Marketing Content That Converts Readers To Customers
Wish to improve online conversion for your website? Need to show better marketing ROI to your boss?
In this article, I will lay down 7 important online copywriting principles that will transform your content marketing efforts.
6 Digital Marketing Detective Skills You Need To Know
Being a digital marketer is a lot like being a detective.
While your goal isn’t to nab a cold-blooded murderer (thankfully), you do need the right investigative skills and techniques to solve your “online marketing cases.”
How To Design a High Converting Website
Your website is probably the most important piece of digital real estate for your business. Unfortunately, it may also be the most neglected.
To ensure that you can win trust and provide a good user experience online, there are several best practices that you should observe.
Digital Marketing Strategy: Winning Principles Rooted in Psychology
Wish to improve your online conversion rates? Want to attract more customers to buy from you?
Anchor your digital marketing strategy on the firm foundations of web psychology.
B2B Lead Generation Strategy: What You Need To Know
Ask any B2B marketer what their greatest challenge is. Chances are that they’ll respond with lead generation.
For the online marketer, B2B lead generation is often considered the holy grail of digital marketing.
10 B2B Digital Marketing Channels You Need To Know
Name me 10 Business-to-Business (B2B) brands that are active online.
Chances are that you’ll struggle trying to identify them. Perhaps Alibaba could be one of them. Or SAP, Intel, General Electric and Accenture.
10 Conversion Rate Optimization Mistakes You Are Probably Making
Woman photo created by drobotdean – www.freepik.com
You ran the perfect digital marketing campaign. Or so you think.
Facebook fans are responding liking, commenting, and sharing your posts. You achieved a Cost Per Click (CPC) that is way below your industry’s average. Your organic reach is astounding.
How To Craft a Winning B2B Digital Marketing Strategy
The biggest myth about B2B marketing is that you can’t do it online.
With products and services ranging from thousands to millions of dollars, your customers can’t possibly see a Facebook ad, click on a button, whip out their credit card, and buy, right?
Top Social Media Marketing Tips for Manufacturers
Social media marketing just isn’t right for companies dealing in manufacturing. Or so they say.
Just look at your Facebook or Instagram news feed. Chances are that it’s filled with videos and photos of animals, celebrities, political insights, amazing human feats, jokes, and other entertaining stuff.