Want to get better results for your online channels? Time to dive into the dual worlds of UI and UX!
But wait, what’s the difference between user interface (UI) and user experience (UX)? You’re going to find out in this article.
Posts Under: Content Marketing
What Leads to Strong Web Conversions?
Want to get better results on your website? You need a more structured approach to optimizing conversions on your website.
When you focus your time and attention on conversion optimization, you’re more likely to see an increase in sales on your website. Sadly, many miss out on the opportunity to test this theory simply because they’re unaware of the benefits of conversion optimization.
The Five Essential Steps in a Sales and Marketing Funnel
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Wish to have a structured way to attract attention, generate leads and improve sales? Build a sales and marketing funnel!
Also called a sales funnel or a digital marketing funnel, it provides a systematic way to attract your target audience, nurture prospects, and nudge them towards a buying decision.
How to Generate Leads with a Powerful Lead Magnet
Image by mohamed Hassan from Pixabay
Wish to generate more leads to your business but unsure how? Start by creating a lead magnet!
Also known as lead generators, these content marketing pieces are effective ways to grow a mailing list.
6 Ways to Showcase Exclusive Offers on Your Landing Page
What people see when they arrive on your landing pages can make or break your conversion rates. Exclusive offers give you an opportunity to thank them for taking the time to learn more about your brand and entice them to try you just once.
The idea is that once they buy from you the experience will be so amazing that they’ll become a lifelong customer.
How To Build the Best Wireframe for Your Website
If you’d like your website to convert visitors to customers, you need to start with an effective website wireframe.
Sure, the aesthetics and design of your website is important. After all, these colours, images and motifs convey the “feel” of your brand.
Content Marketing 101: How to Repurpose Your Content
Do you know that repurposing your content can stretch your content marketing dollar? Or that regularly repackaging your content can help you to maximise your reach and effectiveness?
Thanks to Inbound Content by Justin Champion, I’ve learned a trick or two on how you can re-purpose your content effectively.
How to Improve Your Buyer’s Journey
Heard of the buyer’s journey? That is the series of steps that your target audience takes before becoming a customer.
When someone first hears of your brand and product, they start off on an adventure. One that takes them along a predictable path prior to becoming your customer.
Content Marketing Best Practices: Developing Atomic Habits
Content marketing success doesn’t lie in setting audacious goals. Or taking massive action.
Rather, it depends on your ability to consistently show up, build the right content marketing systems, and implement structured content habits.
Singapore Reopening: Top Marketing Strategies and Ideas
Yay, Singapore is reopening! Life will get close to normal with the major easing of Covid-19 safe management measures.
From increased group sizes, easing of mask-wearing, to increased workplace capacity, these measures will impact both lives and livelihoods.