Courtesy of Putting People First
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Do it in four pages (or less). Better yet if you can tell me what decision you need in 30 seconds flat. Starting from now…
Posts Under: Business and Management
7 Trends for the Museum of the Future
Interactive and educational gaming at the Maritime Experiential Museum & Aquarium
I’ve just read very quickly the Center for the Future of Museums (an arm of the American Association of Museums) well written report called TrendsWatch 2012 which outlined key trends in the development of museums. With lots of links to examples and highlights of cutting edge ideas in American museums, the report provides lots of food for thought for museum and attraction professionals.
Let me highlight the seven trends that they have identified and provide a local context to them.
Leadership Lessons from the Sinking of the Titanic
Source of image
Considered the finest vessel of her time, the RMS Titanic was known as a “Ship of Dreams”. Designed and built with care by an army of engineers, ship builders and workers, she was the largest ocean liner afloat during her time.
Her sinking a century ago on 15 April 2012 left an indelible mark in the collective consciousness of millions around the world. More than 1,500 perished in the freezing North Atlantic arctic waters, dragged down to the icy bottom after hours of struggling fatigue.
How To Build Better Attractions with Storytelling
Bob Rogers (source of image)
What is the magic behind creating truly memorable and delightful guest experiences at visitor attractions?
According to renowned experience designer Bob Rogers, the secret lies in finding the right story, shaping it for the right audience, and ensuring that it is an original tale.
How Storytelling Transforms Visitor Attractions
Bob Rogers with ASA Chairman Kevin Cheong
The founder of BRC Imagination Arts, Bob Rogers, has cut his teeth in designing and building numerous theme parks, museums, brand attractions and other thematic experience destinations.
Rogers’ 33 year old firm, BRC Imagination Arts, received over 250 international awards, including two Academy Award nominations and 17 Themed Entertainment Association (TEA) “THEA” Awards for “outstanding achievement in themed entertainment”.
How To Trigger Buying Using Neuroscience in Marketing
Wish to improve how you persuade your audiences to buy from you? Begin by diving deep into her brain.
Thanks to a podcast by Derek Halpern of Social Triggers blog, we can gain a fascinating glimpse into the world of neuroscience and its impact on marketing.
How Apple Zags when Others Zig
It is interesting to note how contrarians thrive better than rule book followers. And Apple is just such a company.
Continuing on my theme of “Zag” as a business strategy, it is interesting to study how Apple differs from other companies. The darling of the digital world, Apple overtook huge oil conglomerate Exxon Mobil to be the world’s most valuable company last year.
Zag: A Book Review
“In a world of extreme clutter you need more than differentiation. You need RADICAL differentiation. The new rule: When everyone zigs, zag.”
That, in a nutshell, is what Zag: The #1 Strategy of High Performance Brands is all about.
How LEGO Creates a Lasting Legacy
Courtesy of Choo Yut Shing
Wonder how LEGO manage to rule the roost as one of the world’s most successful brand?
On a recent visit to Toys “R” Us at VivoCity with my kid, I observed that there are more and more interlocking brick toys filling the shelves these days.
Inspired no doubt by LEGO, brands like Mega Bloks, Coko and Tyco Toys are now emulating the same success strategy employed by the 80 year old Danish company, albeit charging a lower price for their bricks.
The Rise and Fall of Kodak – an Imaging Icon
You can still buy Kodak Film these days! Source of image
Do you know that Kodak went through bankruptcy proceedings and have re-emerged?
Repositioned as a technology company focused on imaging for business, Kodak is a far cry from its halcyon years. Today, its main business segments are Digital Printing & Enterprise and Graphics, Entertainment & Commercial Films.