Are you feeling the entrepreneurial (or intrapreneurial) itch lately? If so, Small is the New Big may be the right up your alley.
With 184 “riffs, rants, and remarkable business ideas”, Small is the New Big by uber marketing blogger Seth Godin is a collection of management mantras for entrepreneurs. Written in his usual snappy style, the book isn’t organised into sequential chapters. Instead, entries are written in an alphabetical manner without following any particular logic.
{UPDATED 29 JANUARY 2018} The world is moaning the passing of Mr Ingvar Kamprad, founder of Ikea and IKANO. According to the Ikea Group website, he passed away at the ripe old age of 91 years after a short illness.
A pioneer and entrepreneur who could make the traditional and staid world of furniture retailing sexy, Kamprad was one of the world’s best known retailer. His methods in furniture retailing have been emulated by numerous competitors around the world.
Malcolm Gladwell has an uncanny talent. Like a detective, he weaves compelling yarns, spinning together sources of information from psychologists, food testers, doctors, animal trainers, criminologists, and other experts to challenge common notions.
With journalistic brilliance honed by his years in the New Yorker, Gladwell proffered radical answers to challenge age-old notions in his latest bestselling volume What the Dog Saw and Other Adventures. A compilation of 19 essays on a wide range of topics – espionage, war, hair colour, kitchen appliances, homelessness and more – the volume blended pop psychology, sociology, management and current affairs in a highly readable prose.
Defying the class action suits launched by record companies and copyright owners around the world, Mason declared that piracy isn’t a sin but instead, a necessary ingredient for innovation and invention. By allowing others to adapt and modify original content and spread it freely around, piracy helps to foster change in popular culture in all its forms – fashion, food, hairstyles, movies, games, software and even enterpreneurship.
How does one leverage on the power of social communities? What does it mean to build a “Social Nation”?
I found out the answers to these and more after reading Barry Libert’s breezy volume Social Nation. The CEO of Mzinga, Libert declares in his book that organisational success lies with tapping on the collective power of employees, stakeholders, partners, and customers – both online and offline. To do so, one needs to develop social skills to complement one’s other strengths (physical, informational, and emotional).
“You are not a faceless cog in the machinery of capitalism…” In fact, according to Seth Godin’s latest book Linchpin, you are an “artist who can give good gifts”. Best of all, you don’t need a canvas, a stage, nor a musical instrument to create art.
Beginning with such a delightful premise, Linchpin tackles the age-old issue of career motivation. What’s interesting is that Godin doesn’t just promote entrepreneurialism but rather, a form of intrapreneurialism – one where you as a worker in any circumstance or situation can “make magic”.
Give up? The answers, according to uber guru Tom Peters and Martha Barletta in their slim volume Trends are oodles of cash, purchasing power and huge influence.
Written in Peters’ no-holds-barred, rant-heavy and straight talking narrative, Trends provides lots of facts, figures and anecdotes to show that women and Baby Boomers are probably the two largest blindspots in the eyes of marketers everywhere. With a steely-eyed determination to tear down age-old prejudices against the “weaker sex” and “old geezers”, Peters and Barletta described how myopic views of catering largely to “White men in the 18 to 44 age group” have resulted in organisations neglecting huge markets worth “trillions of dollars”.