Anybody who has been reading anything in the media or spent anytime at our bus stops recently would have noticed this teaser campaign by Out of the Box Pte Ltd. In a radical departure from how traditional FMCG companies market new brands, the company has decided to name their new beverage brands “Whatever” and “Anything”.
This was accompanied by an extensive nation-wide teaser campaign on both mainstream media channels as well as outdoor media. Most of the ads had clever copy playing on the words “Whatever” or “Anything” accompanied by an eye-catching photograph or visual in bright colours. It certainly generated an extensive amount of buzz in the marketing circles.
Here is one of its TVCs aired on Singapore TV channels.
Ethan recently had fun at our neighbourhood playground with two older kids Shaun and Amu who are brothers. Watching them leaping and laughing, slipping and sliding, and generally having a great time was pretty therapeutic for me too. If only adults like us can learn how to completely let go and have fun, I believe that the world will be a better place.
Here’s a video of him with Shaun and Amu chasing each other around the playground.
As I was walking back home, I spotted this incredible array of strewn flyers, newsletters, bills, envelope covers and goodness knows what else on the floor near the letterbox. Obviously, some of my fellow neighbours are waiting for the contract cleaners to pick up after them.
Just outside my lift landing, I spotted these supposed tools to help clean up the mess which ended up being litter themselves! A very picture of irony wouldn’t you say?
In case you do not already know, NEWater was one of the great stories of invention in the time of need. Many would know that it is largely driven by Singapore’s lack of this essential liquid resource. Its launch spun off many positive stories in the media, and resulted in water scarce Singapore producing companies like Hyflux, one of the leading players in the water industry today and a darling of the local bourses.
I certainly had fun moderating the panel discussion which talked about “A New Voice”, though it did go a little chaotic at times. My conclusion was that the crowd seemed to have more fun chatting with each other! Well, I guess that’s the spirit of the whole 2.0 movement, where EVERYBODY participates in the conversation. It’s “All Star Anything Goes” (for those old enough to remember that celebrity slugfest).
A special treat for the evening was having upcoming blogging singer Genie treating us to a music video of hers, hottest mummy contestant eastcoastlife sharing what makes her so special, and also hearing from celebrity STOMP blogger Joe Augustin. Nice to also know that we have upcoming technopreneurs in Singapore making their mark in the web 2.0 universe. Finally, it was great to meet Veron, DK and Dr Leslie Tay of I Eat I Shoot I Post fame, all big-time bloggers in their own right.
Special kudos go to Estee for the fabulous organising and professional emceeing of this event, as well as other digital movers like Ming Yeow, Su Yuen, Swathi, Chern Jie and all the other hardworking folks at The Digital Movement who made this possible.
Science Centre’s Roadshow on Chinese Inventions at Chinatown Point
One of the most common forms of events marketing are roadshows. These can be standalone affairs in shopping malls or be part of a greater themed exhibition and convention.
For years, roadshows have been used by credit card companies, insurance agents and real estate marketers to attract new customers. Often, the aim is to provide a “mini” experience-rich zone to interest potential customers who can then be quickly converted to sign up for whatever packages you have to offer.
Many of us would have heard about Singapore Airline’s legendary service. Or how every employee at Ritz Carlton, from GM down to housekeeping maid, is taught to resolve any guest complaint. Must quality service only exist in premium establishments?
After a brief hiatus, I am back to my favourite subject which is blogging. In the true tradition of a marketer, ad man and publicist, I have coined my latest post as the “Rs” of blogging.
What makes a blogger effective? I believe there are a few basic “Rs” to take note of.
I don’t normally plug my own events but I am making an exception this time around.
International Museum Day 2007 or IMD’07 was launched yesterday by MICA‘s Minister at the National Museum of Singapore. It is going to be a blast from the past with more than 80 activities across 24 museums for everybody! I am sure many of you would have seen the media coverage across all the dailies. Here are some highlights just to whet your appetites.
Indulge in a culinary adventure with HungryGoWhere‘s Eastern Surprise Food Trail, or dine amongst toys at the MINT Museum of Toys. Gain a fresh perspective of our history with Singapore’s first museum tours or embrace a whole day of Koreana – includling lip smacking kimchi – at the Singapore Philatelic Museum.
Keen to invest in art? Why not attend the Art Market talk at the Singapore Art Museum and hear from prominent gallery owners as they share their secrets on art collecting. Lovers of architecture and street scapes can attend various talks on heritage buildings and design at the Singapore City Gallery or go on a tour of the National Museum’s architectural highlights.
School holidays just around the corner? Don’t know what to do with your hyper-energetic kids? Well, for a start, you can learn about healthy living at HealthZone, have fun at the Water Wally colouring corner at the Newater Visitors Centre, or learn about various currencies around the world at the Singapore Discovery Centre.
Cultural explorers can choose their own adventures too. You can hop on free bus tours along six different routes, compete against the clock at Memories at Old Ford Factory and Reflections at Bukit Chandu in a Heritage C-Race (“Amazing Race” style), embark on the Great Changi Challenge at the Changi Museum, or walk the colourful and charming streets of Keong Saik Road from the Singapore City Gallery.
With so much to see, hear, taste, feel or do, there really is no excuse to stay home this weekend. Or over the next week or so.
Female fly: “Hey there is this kid pointing at us at the playground. Errr…. don’t you think we should be more discreet?”
Male fly: “Who cares? I don’t think they are old enough to understand!”
Female fly: “Oh man…. the kid’s daddy is taking photos of us now! Aarrgh… we will be all over the National Enquirer, The Sun and other gossip pages in a jiffy!”
