Posts Under: Blog

World’s Biggest Rocking Horse and More

July 19, 2009 • Blog • no comments

Have you ever wondered how the Greeks defeated the Trojans in Homer’s epic tale? Or marvelled about the excesses of childhood fantasies?

Well, we had a chance to find out the answers to these questions recently when we visited the Biggest Rocking Horse in the World. Located close to the fertile wine producing Barossa Valleys of South Australia just north of Adelaide City, the wooden (or was it concrete and steel?) wonder was billed as one of the must-sees in the festival state. While the object in mind was certainly mind-blowingly colossal, the record according to the Guinness Book of Records belonged to a much smaller albeit truly rocking variety from Japan. I suppose if one takes out the need for motion, South Australia’s colossal artificial equine would win hands-down.

Here’s a photo journal of our journey in the South. Enjoy!

How HP Marries Art with Technology

July 14, 2009 • Blog • no comments

Through the kind invitation of HP and their PR agency Edelman, I was privileged to attend a special experiential showcase of HP’s ‘Touch the Future, Now’ technologies last Saturday night at VivoCity (11 July 2009). Its great to see technology companies focusing on enlivening the complete user experience beyond just the features and specifications alone, and HP has done a good job doing that.

Part of their “Touch the Future, Now” Campaign, HP partnered with five local illustrators (or artists as I prefer to call them) – Brian Chia, Soh Eeshaun, Ben Qwek, Neo Ann Gee and Michael Ng – to construct and share their visions for the future around music, art, communications, gaming and the cityscape in Singapore. Their works were projected within the visual of an HP TouchSmart PC on the façade of VivoCity as part of a HP ‘Touch the Future, Now’ Light Show Extravaganza.

First, I made a trip to the “Touch the Future, Now” Experiential Zone at VivoCity Central Court B. Featuring HP’s TouchSmart Technology, it allowed one to interact more engagingly with the PC beyond just the usual mouse and keyboard interfaces.

Irreverence Or Irrelevance?

July 11, 2009 • Blog • no comments

An extreme example of sex selling in NYC (courtesy of lickyoats)

The unassailable growth of consumer clutter has led to two things for marketers to consider.

The first is the need to conceive increasingly innovative and creative ways to attract attention. Most of which are so “In Your Face” that your senses have to be incredibly inured to ignore them. Witness how the outdoor advertising environment has blossomed significantly in the past few years, as well as the rise of online ads that not only pop up or pop under, but also animate themselves, generate annoying noises, and just plain irritate the hell out of you.

Transforming Critical Failure to Box Office Success

July 10, 2009 • Blog • 2 comments

Courtesy of wintan29

Like almost everyone else who doesn’t don a skirt, I have watched Transformers 2: Revenge of the Fallen recently. The action was fast, furious and catered specifically for hot-blooded males of any age. After all, gigantic alien robots and Megan Fox is sure to draw the attention of the Y chromosome.

What’s interesting though is that a movie which is panned and “demolished” by numerous critics both overseas and at home, has taken the box office by storm. It became the first movie in 2009 to breach the US$300 million mark globally, achieving a massive US$109 million taking in the first weekend alone.

Marketing Nuances (or Its The Little Things…)

July 7, 2009 • Blog • 1 comment

Have you wondered what differentiates hits from misses? Or why you prefer to purchase a particular brand of toothpaste over another despite their qualitative attributes (taste, fluoride protection, breath freshening, tartar control) being equal?

The answer – like God – is in the details.

More Than Meets The Eye?

July 5, 2009 • Blog • 1 comment

Spy movies have always held a certain glamour, romance and intrigue, but most appear to paint the protagonists as super slick agents of the state. Witness how this common premise is oft-repeated in the 007 James Bond franchise, as well as movies like the Bourne Ultimatum and Wong Kar-Wai’s Lust, Caution. Taking a slightly different tact, Tony Gilroy takes a more light-hearted look in Duplicity, which sets itself in the cut-throat commercial world of New York-based MNCs.

Helmed by A-list Oscar winning Julia Roberts and Academy Awards nominee Clive Owens, Duplicity has more twists, turns and double-crossing action than a pretzel store in New York (which is where it is set). Former CIA agent Claire Stenwick (Roberts) meets ex-MI6 agent Ray Koval (Owen) as corporate spies acting on behalf of two feuding MNCs. The object of their affections (other than each other) is a secret formula which is fiercely guarded by Howard Tully (Tom Wilkinson) and his cronies, much to the chagrin of rival CEO Dick Garsik (Paul Giamatti) who appears to be the main perpetuator of this commercial spy-versus-spy tale.

From Excellence to Evidence

June 26, 2009 • Blog • no comments

Newspaper reports add credibility to one’s business (courtesy of Matt Callow)

With so much information easily available at the click of a mouse (or the tap of an iPhone), consumers are becoming more enlightened than ever before. As Mulder and Fox would have told you, “the truth is out there”, and it is now showing at an Internet-enabled screen near you. With so many websites, forums and blogs established to conduct independent consumer and product reviews, people will no longer take your word for it.

What can companies and businesses do to ride this trend? Is it enough to claim that you are able to make them taller, smarter, cleaner or more relaxed than the competition? No, it isn’t.

Charming Creatures of Cleland Wildlife Park

June 24, 2009 • Blog • 1 comment

Located just a short drive away from the Adelaide City Centre, Cleland Wildlife Park is a haven for native Australian wildlife in South Australia. Nestled within the sprawling Cleland Conservation Park area in the Adelaide Hills region, the government operated attraction is spread over 35 hectares of pristine bushland. All the usual marsupial suspects like the kangaroos, koalas, wombats, Tasmanian devils, and echidnas can be found here, as well as native reptilian and avian species. What’s great about this sanctuary for beasts is the painstaking attention it pays to keep its surroundings as authentic and natural as possible.

This photo at the entrance of the reserve was taken by our little explorer Ethan himself.

As in all tourist attractions, the souvenir shop is a mandatory feature.

Are Flash Mobs Useful in Marketing?

June 23, 2009 • Blog • 2 comments

Participants of one of Singapore’s first Flash Mob (Courtesy of nuffnangsg)

By now, almost everybody would have heard of the phenomenon of flash mobbing, which is essentially involves an orchestrated mass activity where people congregate in a particular location to perform a specific act. According to Wikipedia, flash mobs are normally mobilised through social media channels like viral emails, SMSes, social networking platforms (especially Facebook and Twitter) or other social media channels.

The most famous Flash Mob group on the planet is probably Improve Everywhere based in New York City which is founded by Charlie Todd in August 2001. With more than 80 missions under its belt, the worldwide group is probably the most prolific flash mobbing organisation on the planet.

Do We Really Need So Many Options?

June 18, 2009 • Blog • no comments

One of the greatest contradictions in life is that “the more the merrier” isn’t necessary true when one is swamped by choices. In fact, having too many options open to you could lead to an analysis paralysis and a freeze in decision making.

So having one hundred different flavours for your ice-cream, a thousand different blog templates, or 10,000 different pantone shades to paint your wall in may actually work against your business rather than for it.

Don’t believe me? Just watch this engaging presentation by Barry Schwartz, a well known psychologist and academic at Swarthmore College who spoke about the paradox of choice. His central thesis is that having a greater variety of options needn’t necessarily improve the quality of life. In fact, the plethora of choices that we have in this Internet-fueled day and age may actually lead to lower satisfaction levels and discontent rather than hyper delighting one’s customers.