Posts Under: Blog

Divergent and Creative Thinking

October 28, 2010 Blog no comments

There are two modes of cognitive reasoning that are universally defined: convergent and divergent thinking.

Convergent thinking is the one that is more frequently employed at work, in schools, and often at home. It is a form of thinking employing deductive reasoning, which looks at bringing together information that is focussed on solving a problem. Often, convergent thinking is useful for situations where a single correct solution exists. Such modes of thinking are commonly employed in scientific, engineering, financial and other analytical fields (like much of Police work).


Source


Why You Shouldn’t Eat the Marshmallow…Yet

October 25, 2010 Blog 2 comments


Don’t eat the marshmallow and get two later! (source)

In an age of utmost convenience, instant replies, and quick fixes, one may be lulled into thinking that whatever’s fast to cook is good to eat. The inconvenient truth, however, is that many of the best things in life do not arrive merely at the snap of one’s fingers.

Rome (Disney or Microsoft) wasn’t built in a day. Similarly, major endeavours take months and years of blood, sweat and tears before arriving at the dizzying heights of success.


Touring the National Art Gallery Open House

October 12, 2010 Blog no comments

National Art Gallery Open House

Over the past few weeks, my colleagues and I have been pretty busy with the National Art Gallery Open House. An open invitation to all Singaporeans and visitors to explore our future home – the regal and sprawling City Hall and Former Supreme Court buildings – the event drew tens of thousands of visitors over two days. I was heartened to note the warm and enthusiastic public responses, especially in exploring the two buildings (which is why we’re opening a second weekend for guided and self-guided tours on 16 and 17 October).

As is usual for large-scale events of this nature, temperatures did run high for some of us (both literally and metaphorically) but we’re happy to be able to resolve most of the teething issues over time. There were tonnes of people who swarmed the buildings, and its heartening to see such a wide spectrum of Singaporeans and visitors – grandpas and grandmas, families of all ages, kids, teens, young adults and tourists. It was also great to see how art and heritage could be celebrated in so many different forms.


Indulging (& Investing) with Intelligence

September 17, 2010 Blog 1 comment

Sakuraya and MOF @ West Coast Plaza

Sponsored Post

How to have your sushi and eat it without guilt.

When it comes to spending and saving, there are two extreme groups of people.

The first, also known as the “miserable misers”, will scrimp and save every single cent. Embracing the mantra of “saving for a rainy day”, they nickel and dime their expenses. Naturally, the few material possessions in their home normally hail from the bargain bin!


Smashing Stereotypes

September 13, 2010 Blog 1 comment


Courtesy of Psychology Today

One of the greatest sins committed by many marketers like myself is this – we like to pigeonhole people into boxes.

From demographics (age, sex, income, education, residential type), psychographics (alternative lifestylers, tech-savvy, adventurous, metro-sexuals), geographic (American, Middle Easterner) to ethnic (Chinese, Indian, Malay, Others), there are always convenient labels for us to understand our target audiences.