Author: coolerinsights

From Integrated Marcoms to Content Marketing

October 29, 2012 • Content Marketing • 7 comments

Integrated Marcoms to Content Marketing
Courtesy of fedobe

What is the difference between Integrated Marketing Communication and Content Marketing? Why is Content Marketing taking the world by storm?

The old paradigm of Integrated Marketing Communication (or IMC) is dying. In a world fragmented by zillions of online, mobile and offline channels, consumers are tuning out advertisements faster than you can produce them. With endless “ad-free” options to choose from, nobody wants to be interrupted by your brand anymore.

What can marketers do in such a landscape?

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The 3 ‘I’s of Effective Project Management

October 23, 2012 • Business and Management • 2 comments


Courtesy of Geek and Poke

In the age of social, information has become a commodity.

With millions of blogs, websites and forums providing a gazillion bytes of data, almost anything you want to find can be obtained for free. Just fire up Google and start searching with the most relevant keywords. Often, you can find white papers, sample plans, slide presentations, and wikis on any subject matter.

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Social Media Marketing 101 for Non-Profits

October 11, 2012 • Content Marketing, Social Influence • 12 comments


Courtesy of Your Social Move

Plagued by the lack of funds, non-profits like associations and societies often have to employ shoe-string marketing strategies. With its relatively low cost compared to traditional advertising, social media marketing can be an attractive option. However, the devil as they say is in the details.

Speaking at the Association Management Seminar (courtesy of MCI Singapore), Martin Ross of mediamind shared that non-profits first need to understand the digital landscape and the plethora of social platforms available.

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