Author: coolerinsights

Rework: A Book Review

January 30, 2013 Book Reviews 1 comment

“Policies are organisational scar tissue. They are codified overreactions to situations that are unlikely to happen again. They are collective punishment for the misdeeds of an individual”

With excerpts like that, you can be sure that Rework by founders of 37Signals Jason Fried and David Heinemeier Hansson isn’t an ordinary book on entrepreneurship. Divided into 12 short chapters on various aspects of business – from progress to productivity and competitors to culture – Rework is a compelling read.


How Pleasure Works – Book Review

January 25, 2013 Book Reviews no comments

Why does pain sometimes feel like pleasure? Why do we enjoy music and art even though there aren’t any adaptive advantages? When does “one man’s meat” become “another man’s poison”?

The answers to these human behavioural puzzles (and more) can be found in How Pleasure Works. Written by Yale’s evolutionary psychologist Paul Bloom, the book uncovers the “new science of why we like what we like”. By delving into the fields of anthropology, evolution, history, biology and psychology, the book investigates why we humans are so different compared to our fellow earthlings. 


Samsung Launches 1st Pop-Up Shop in Asia

January 21, 2013 Blog 1 comment


K-pop group SKarf – celebrity ambassadors for Samsung (courtesy of Samsung)

Riding on growing consumer interest to experience their mobile devices first hand, Asia’s number one brand Samsung has opened its first Samsung Mobile PIN in Singapore. A premium consumer experience space, the sprawling pop-up store will be at Ngee Ann Civic Plaza for a two-month period till 12 March 2013.

Samsung Mobile PIN Launch