Walter | Cooler Insights

To Sell Is Human: Book Review

August 7, 2013 • Book Reviews • 1 comment

Do you know that 40% of our time at work is engaged in selling, even if we’re not in sales? Or that “Bob the Builder” can be a sales trainer?

Sprinkled with discoveries from fields such as behavioural economics, life coaching, and improv acting, To Sell Is Human: The Surprising Truth About Moving Others by bestselling author Daniel H. Pink scores. Interspersed with charming anecdotes on septuagenarian Fuller Brush salesperson Norman Hall (Pink’s unsung hero who was the last such salesperson), To Sell Is Human is neatly divided into three parts.

August 4, 2013 • Social Influence • 1 comment

If content is the bread that sustains the social web, communities would be the hams, cheeses and salads which nourish it.

Without communities, the most intriguing and fascinating content would lie fallow. In fact, one of the must dos in social media marketing is to build your social networks, recruit your fans, inculcate brand love, and get them to spread the word.

The Most Successful Small Business in the World: Book Review

July 31, 2013 • Book Reviews • 7 comments

“What we have done for ourselves alone die with us; what we have done for others and the world remains and is immortal” – Albert Pike

Entrepreneurship is one of the most challenging ways to make a living. Done right, however, it can be the most rewarding, allowing one to fulfill one’s dream, vision, purpose, and mission.

The Art of Thinking Clearly: Book Review

July 24, 2013 • Book Reviews • no comments

This man wants you to think more clearly (courtesy of Wikimedia)

You’ve heard the saying “to err is human and forgive divine”.

What you may not know, however, is that us Homo sapiens have been hardwired over the millenia to be illogical, distorted in our perception of reality, and inaccurate in our judgements.

In other words, to err repeatedly is human.

The Gamification of Work

July 17, 2013 • Blog, Business and Management • no comments

Courtesy of Blanco River Lodge

How do you distinguish between work and play? Are they really that different?

Consider this:

Customer Sense: Book Review

July 10, 2013 • Book Reviews • no comments

Do you know that your five senses (sight, sound, scent, taste and touch) play a major role in what you buy?

While marketers go gaga over social technologies and their impact on digital commerce, it is often our physical perceptions of a product which influence buying decisions.

Author: coolerinsights