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I’ve always been fascinated with the metamorphosis of moths and butterflies.
How in the world does an ugly, leaf munching caterpillar transform into a beautiful, flower sipping butterfly?
Or perhaps a handsome tropical swallowtail moth aka Lyssa zampa (in Singapore’s context).
Can marketing scale Maslow’s pyramid to achieve transcendence? (courtesy of Prakash Advani)
What is the real purpose of your product or your brand?
Does it meet a customer need? Solve their greatest problem? Eliminate a nagging pain? Or help them to be more productive?
Johor Bahru (JB) can be fun for families who watch their budgets. With our rising Singapore dollar and the high costs of air travel (taxes and fuel surcharges particularly), there are more reasons than ever to consider a Malaysian holiday.
On a whim and a fancy, we hopped over to Johor Bahru (JB) when school closed last Wednesday. Like previous visits back in 2011 and 2013, we went via mostly buses and opted to go on a weekday.
Singapore’s Central Provident Fund (CPF) is certainly in the news these days.
The buzz began with recent announcements made on the rise in the CPF Minimum Sum, our President’s address on the review of CPF at the opening of Parliament, a series of blog posts by a certain blogger, and the accompanying lawsuit of the blogger by the Prime Minister. As you’d imagine, lots of bloggers have weighed in on both the positive and negative aspects of CPF (you can find a tonne of them in SG Daily here). The latest is a blog post clarifying what CPF is on The Ministry of Manpower’s blog, followed by assurances that the Government is looking to enhance the CPF Life annuity scheme.
When was the last time you visited Newton Food Centre?
If you hadn’t for a long time (like me), now is a good time to do so. Especially if you love delectable roast pork knuckles and pork belly, lovingly cooked in the German style.
Courtesy of An Adventure in Words
What is the most terrifying thing to a writer, blogger or author?
One that could totally ruin his or her day?
Courtesy of Huffington Post
What do we call the kids these days who thrive on YouTube, Facebook, Instagram and Twitter?
How about Generation Like – a term coined by author, cyber-culture czar and media theorist Douglas Rushkoff.
By now, everybody agrees that the Internet is the biggest and most disruptive force in the 21st century. It switches our world order and democratises power like nothing before.
Every aspect of our lives – the information we consume, the governments we vote for, the way we work, the way we learn, and the way we enjoy – is influenced by the Web.
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What is the simplest definition of marketing?
According to the Business Dictionary, it is the management process by which goods and services move from concept to the customer, while involving the 4 Ps: product, price, place, and promotion. For services, this may be expanded to include other Ps like people, process, and physical evidence.
The first guys to scale Mount Everest (courtesy of Wikimedia Commons)
Imagine for a moment that you’ve set yourself a momentous quest.
Like scaling the highest mountain in the world, trekking across the Antarctic on a dog sled, or venturing into the deepest darkest forest of the Amazon.
