Walter | Cooler Insights

5 Life Lessons from Singapore’s Haze

September 25, 2015 • Blog • 1 comment

Breaching hazardous levels of close to 400 PSI (Pollutants Standards Index), #SGHaze is upon us yet again. In a manner eerily reminiscent of the last time PSI levels breached 300 in 2013, entire streets were shrouded in a cloaking and choking grey.

Brought about by the El Nino effects as well as the clearing of forests in the surrounding islands of Sumatra and Kalimantan by various parties, the rising pollution levels triggered emergency responses from both the Singapore Government and various organisations.

The Maker Movement Manifesto [Entrepreneurship]

September 24, 2015 • Business and Management • no comments

Classes at TechShop’s Menlo Park Premises (courtesy of The passionate maker)

Can you imagine a future where you can design and fabricate your own vehicle? Or perhaps create a custom-built gadget to solve the prevailing haze problem?

Well, apparently you now can. At least in certain parts of the world.

September 21, 2015 • Content Marketing • 35 comments

Content marketing, Search Engine Optimization (aka SEO) and social media marketing.

Together, these three can work powerfully to propel your digital marketing strategy forward.

What do these digital marketing techniques involve? More importantly, how do you integrate them in a coherent and synergistic manner?

Are you a giver, taker or matcher? [Psychology]

September 18, 2015 • Personal Branding • no comments

Courtesy of Red Revival

Is it truly more blessed to give than to receive? Are there situations where we should not just give but receive?

Well, the answer as you would imagine is that it all depends.

The Content Marketing Checklist [Infographic]

September 15, 2015 • Content Marketing • 1 comment

How do you implement a content marketing campaign? What steps should you take?

Like any strategic marketing initiative, content marketing needs to be performed in a methodical and systematic fashion. While spontaneous bursts of creativity and originality certainly helps in creating great buzz-generating content, keeping to a schedule helps ensure long-term success.

GE2015: Are Singaporeans better or worse off today?

September 9, 2015 • Business and Management • no comments

Which party will you vote for? (courtesy of Channelnewsasia)

Today is the last day of campaigning for all political parties for Singapore’s General Election 2015 (GE2015).

Candidates in the political parties will go all out in their rally speeches to inform, persuade and entertain their audiences. Their objective is to motivate, inspire and cajole the electorate to “vote wisely”.

7 ways to piss potential business clients off

September 4, 2015 • Content Marketing • 5 comments

Courtesy of Ace of Sales

How do account managers in agencies end up infuriating their clients? What can agencies do to avoid becoming gossip client fodder?

As a long-time marcoms director in my previous incarnation, I get approached quite frequently by advertising and marketing agencies offering all kinds of wares. They include anything from design and advertising agencies, web developers, digital marketers, PR consultancies, workshop and conference organisers to video production houses, gifts suppliers and printers.

Who should I vote for in Radin Mas [GE 2015]

September 1, 2015 • Blog • no comments

Courtesy of The Straits Times

Today, 1st of September, is Nomination Day for Singapore’s 17th parliamentary elections.

Also known as the General Elections 2015 (GE 2015), a total of 89 parliamentary seats were up for grabs. They are divided into 16 Group Representation Constituencies (GRCs) and 13 Single Member Constituencies (SMCs).

Between 11 am and 12 noon today, electoral candidates from the nine political parties as well as independent candidates have filed their nomination papers at the nine Nomination Centres located around the island.

The $100 Startup [Book Review]

August 24, 2015 • Book Reviews • no comments

How do we escape the 9-5 shackles of corporate drudgery to build a life of adventure, meaning and purpose? Can we do this with $100 (or less) in our pocket?

The answer to both questions is yes. At least according to Chris Guillebeau, author of The $100 Startup.

Author: coolerinsights