Freddie Mercury of Queen (Courtesy of Queen Photos)
Larger than life, rock stars like Jon Bon Jovi, Mick Jagger and Bruce Springsteen have captured the hearts of millions worldwide. On and off stage, their passion for their craft has led them to become legends in entertainment.
What are the success strategies of rock stars? How do they build such powerful personal brands?
The year was 2002. James Altucher was going to die.
The financial markets had crashed. The Internet had crashed. His family left him. And he had millions in debt.
Have you started “going native” in your marketing strategy? If you haven’t, its high time you do.
Traditionally known as advertorials or sponsored content, native advertising is a form of online advertising where the content matches the form and function of the channel in which it appears. These ads can either by created by the advertising company, an agency, or the media owner.
How can you hack your mind to harness the full potential of your brain? What is the first thing you need to do?
Thanks to Eran Katz, I now know the answer, and shortly so will you.
Sign up for my social media marketing course here (image from Equinet Academy)
Do you know that 75% of Singaporeans are on social media each day? Or that we spend almost 7 hours a day online?
Social media isn’t new by any stretch of the imagination. Almost everybody is on Facebook, Twitter, LinkedIn, Instagram, YouTube, Google Plus, or Snapchat these days.
Image courtesy of Teka Articles
Clueless how you can get your ideas to spread on social media? Well, why don’t you ask your teenage son or daughter?
That age-old saying about teenagers being digital natives are true. They eat, live and breathe digital.
Also known as Generation C (for Connected), they have an intuitive feel for all things social, digital and mobile.
This hilarious hokkien music video “Jiak Pa Buay” shows how storytelling is used digitally by Singapore Government (courtesy of Gov.SG YouTube)
How does the public sector use digital and social media marketing? Which government agencies are leading on the digital front?
Before we get there, do you know that Singapore was ranked no 3 in the United Nation’s annual survey of e-Government initiatives in 2014 (after South Korea and Australia)?
Courtesy of TED Talks
What do courage and joy have in common? How do we live fuller and more wholehearted lives by daring greatly?
The answers to these questions and more were answered in Daring Greatly by storytelling researcher and psychologist Dr Brené Brown. Exploring the width and depth of how we live, love and engage with one another, Daring Greatly challenges us to defy the prevailing social climate of scarcity in order to live and love more wholeheartedly.
Why do some brands sizzle while others fizzle online? What is the secret recipe to digital marketing success?
The answer lies in BACON. Or more precisely, Digital Bacon, a tantalizingly titled book packed with yummy tips to help your company navigate the online world.
Bet you didn’t know that the Housing Development Board (HDB) operates shopping malls right where you live in the heartlands? Or that many of the shops in HDB shopping centres sell useful things?
Don’t believe me? Check out this shop at Taman Jurong Shopping Centre!
