As a content marketing strategist, I write a lot of content. And sometimes, I hit a wall.
When that happens, I do not scream, shout or sulk. Instead, I do what comes naturally to me. I may take a walk, catch 40 winks, or grab a coffee.
Author: coolerinsights
7 Magical Lessons in Creativity from Elizabeth Gilbert
Image from Charm Magazine
When was the last time you did something truly creative? How did it feel?
Whichever profession you are in, you will experience days of creative famine. These are the horrifying days when you feel stuck in a rut, unable to cough out anything faintly imaginative or intriguing.
The Pros and Cons of Social Media Marketing
The best thing about social media marketing is that it blends the art of creativity with the science of data.
Wish to know what’s the worst thing about social media marketing? Yep, that it blends the art of creativity with the science of data!
These Five Steps Will Help You Overcome Life Challenges
Contrary to popular belief, ostriches do not stick their heads in the sand (source of image)
Time and time again, the Ds of life assail and pummel us to the ground.
Defeat. Discontent. Debt. Distress. Disease. Disappointment.
10 B2B Blogging Best Practices To Generate Business Leads
If a tree falls in a forest and no one is around to hear it, does it make a sound?
Likewise, a well-crafted Business to Business (B2B) blog or website with great content is futile if you do not get any visitors.
7 Triggers of Human Attention in the Digital Age
Are you capturing their attention? (designed by Freepik)
Attention is the most important resource in the digital age.
It can also be the hardest to attract in a cluttered and information overloaded world filled with news, ads and content – both online and offline.
How Singaporeans Can Truly Celebrate National Day Online
Happy 52nd birthday Singapore!
While our country prepares to celebrate its independence with a rousing National Day Parade in the next couple of days or so, I reflected upon how Singapore projects herself online, and what we Singaporeans can do to build a better “digital nation”.
How to Choose the Right Social Media Agency in Singapore
We Singaporeans sure love our social media. Unfortunately, the same can’t be said about many of our companies.
According to reports by We are Social, Singaporeans spend an average of about 6 hours and 40 minutes a day online. Much of it was spent on social media, with social networks like YouTube, Facebook, Whatsapp, Instagram, and others dominating our devices.
What AirAsia Can Teach Airlines About Crisis Communications
AirAsia’s Tony Fernandes – a model for airline CEOs (courtesy of Says.com)
Airline incidents and accidents are magnets for public attention.
Unlike a common road accident or a train delay, an air disaster is both dramatic and tragic.
10 Things You Are Doing Wrong in Content Marketing
Content marketing isn’t sugar and spice and everything nice.
Like any other digital marketing strategy, you’ll need to be mindful of the caveats of using content to generate awareness, attract leads, trigger sales, and nurture advocacy.