Book photo created by freepik – www.freepik.com
Frustrated with your efforts in writing copy for your digital marketing campaigns? Confused by what digital marketing agencies in Singapore are telling you about copywriting?
In this article, I will share what I know about digital copywriting, and provide some best practices in copywriting which you can use. I will also offer some tips on how you can hire the right agency to help you with online copywriting.
If content is king, copywriting is a skill reserved for royalty.
Indeed, while a picture may paint a thousand words, it is often the words, phrases, and sentences that make (or break) your social media marketing campaigns.
JK Rowling has it. So do Paul McCartney. And Ben & Jerry’s Ice Cream.
What I’m talking about is creativity – that elusive yet highly coveted ingredient which we content creators crave.
What do your customers really need, want or desire? How can you use content marketing to meet those needs?
That has been the question on every marketer’s lips since time immemorial.
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Feeling stuck behind a keyboard, wondering what you should write, film or design? Need help to research winning content marketing topics?
You are not alone. Content block is one of the most common reasons for companies and individuals to abandon their content marketing efforts.
Personal branding is one of the most popular buzzword in the self-help community in Singapore.
But how do you build your personal brand? And what steps can you take?
Is Public Relations (or PR) still relevant today? How do almost instantaneous social media networks influence the art and science of PR?
That is the million dollar question. One which many organisations struggle with in the social and digital age.
To all my fellow educators: Happy Teachers Day!
OK, maybe I am not a REAL teacher, even though I love to impart my knowledge and skills to others.
Stuck in a content creating rut? I know how that feels.
Experiencing writer’s or producer’s block can be highly debilitating. Especially if you’re a content marketing professional or content strategist like me.
Business photo created by jcomp – www.freepik.com
Imagine that you are planning to celebrate your wedding anniversary.
The momentous occasion is in two weeks time. You wish to surprise your better half with the best holiday of her life.