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Digital marketing is all the rage here in Singapore. Especially given our country’s aspiration to be a Smart Nation!
And for good reason too, given how much time the average Singaporean and resident spends online.
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This is probably the best content marketing strategy I’ve ever come across.
And I certainly do know truckloads of them. After all, I’ve spent over 15 years blogging about business, run a content and social media marketing agency, and trained over 3,000 students in 160 workshops and classes in digital and non digital marketing.
Ever wonder why some people are a lot more successful than others?
How do these folks achieve peak performance in their fields? What do they do differently from the rest of us?
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What do other people say about your brand? Do you have raving fans who recommend you to others?
Word-of-mouth (WOM) marketing is one of the most positive forms of advertising. Although some peer-to-peer talk happens organically and is impossible to track, you can embrace this form of promotion with a variety of campaigns and track the results quickly.
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Content Marketing is the breakthrough digital marketing strategy of the 2010s. And it’s importance will only grow in the 2020s.
Sadly, many companies get it wrong. Which results in their content marketing campaigns failing to deliver positive outcomes.
Can a book written over 80 years ago (1937 to be precise) still be relevant today?
The answer is a definite “Yes!” At least when it comes to Napoleon Hill’s widely cited volume Think and Grow Rich.
Social media is a good servant but a bad master. Especially when you’re battling a crisis.
From service failures and rogue employees to product quality issues—virtually any lapse can be blown out of proportion online.
As a modern business, you need a strong social media presence to be successful. While this is a known fact, many businesses struggle with the ideal.
Small businesses think that social media strategies are a big business concern, or that they lack the resources to put something in place.
Should a Covid-19 lockdown (or “Circuit Breaker” here in Singapore) lead to a shutdown? What can brands do when everybody is working or learning from home?
Amidst the grim reality of the global Coronavirus crisis, governments around the world have restricted travel, imposed movement control orders, and closed “non-essential” businesses.
The incredible leaps that we have been experiencing in various applications of machine learning and AI over the last couple of years have also started to seep in content writing.
This is not surprising considering that natural language processing has been one of the main focuses of contemporary AI research (the other being image recognition).