Author: coolerinsights

Content Marketing Strategy: How B2B Lead Generation Works

November 11, 2020 Content Marketing no comments

B2B Lead Generation

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Wondering what marketing process you can use to generate business leads? Keen to generate more leads for your Business to Business (B2B) firm through content marketing?

In this article, you will learn how online B2B lead generation happens, and pick up a couple of B2B lead generation tips using content marketing as an ongoing lead acquisition and nurturing strategy.


Top LinkedIn Writing Strategies to Boost Your Profile

October 6, 2020 Content Marketing no comments

LinkedIn is among the top social media platforms today that gathers professionals from all over the globe. Your LinkedIn network is a valuable asset in helping you to pave your way through the business world and to climb that business and corporate ladder.

This is why you must expand, nurture, and strengthen your LinkedIn network constantly. But how do you promote yourself without being seen to be overly aggressive?