Author: coolerinsights

A Sparkling New Jewel in the Night Sky

July 24, 2010 • Blog • 4 comments

Last night, my family and I decided to venture on the new and improved Jewel Cable Car ride from Mount Faber to Sentosa. Living just a stone’s throw away from the Jewel Box (with the view of Mount Faber from our window), we were really looking forward to going on our latest aerial adventures, suspended on a cable.

Mount Faber's New Cable Car Ride

Revamped at a cost of some $36 million, the new cable car rides boasted of 67 sparkling new cabins done in a modern metallic black and chrone design which boasted of large panoramic view windows. The flip-up seats were more comfortable, and the internal ambient lighting helped to make it less pitch black at night. Having experienced the old cable cars before, I must say that this recent upgrade is a major improvement to the overall experience.

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Old Spice Man – Old Cologne in New Bottles?

July 19, 2010 • Blog • 4 comments


Source: Frat House Sports

By now, almost everybody plugged into social media (including my friends Ivan Chew, Kevin Lim, Siva and Lucian) would have heard of how Old Spice, a heritage toiletry brand (used by one’s granddad) managed to reinvent itself through the Old Spice Man Youtube channel. The idea was developed by marketing agency Wieden + Kennedy and involved the shooting of real-time marketing videos while leveraging on social media networks.

Here’s an example of the commercials which have been circulating on Youtube and garnering massive views:

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Which Poster Would Warn You Better?

July 15, 2010 • Blog • 2 comments

As I was walking to work recently, I couldn’t help noticing the following workplace safety advertisement on a bus stop shelter (I have a peculiar habit of noticing outdoor advertisements of all shapes and sizes):

Workplace Accidents Singapore

Put up by the Ministry of Manpower’s Workplace Safety and Health unit, the poster had a simple and succinct message reminding everybody to be careful and to take care of themselves. This is important as some 29 per cent or 3,000 workplace injuries last year were from non-factory industries like retail, entertainment and services.

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We Are All Stars @ Singapore Blog Awards 2010

July 11, 2010 • Blog • 6 comments

Singapore Blog Awards 2010

It was an afternoon to remember at Movida of St James Powerhouse when virtual virtuosos became real rock-stars. More than 100 bloggers, models, singers, friends, fans and followers of social media stardom congregated for Omy.sg’s Singapore Blog Awards 2010. As one of the judges for the awards, I had the privilege of evaluating the shortlisted finalists for two of the categories, and was blown over by the quality of the entries.

Looking around the hall, I had the following quick thoughts (being an insightful blogger – remember?) on what Singapore’s blogging scene has become:

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Who Should We Compare Ourselves With?

July 4, 2010 • Blog • no comments


Don’t just benchmark Google for its technology – it also has one of the best corporate cultures in the world. (source)

Yesterday morning, I had an interesting conversation with my wife (an organisational excellence whiz) on the question of benchmarking and best practices.

First, we spoke about how global liveability indicators like this (from Mercer), this (from the Economist), this (from Monocle), and this latest one (conceived in Singapore), are used as top-line outcome measures in the Balanced Score Card – a universally accepted system for strategic management. Such measures provide objective assessments of a city’s efforts to position itself as a beacon of success.

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