Author: coolerinsights

Touring the National Art Gallery Open House

October 12, 2010 Blog no comments

National Art Gallery Open House

Over the past few weeks, my colleagues and I have been pretty busy with the National Art Gallery Open House. An open invitation to all Singaporeans and visitors to explore our future home – the regal and sprawling City Hall and Former Supreme Court buildings – the event drew tens of thousands of visitors over two days. I was heartened to note the warm and enthusiastic public responses, especially in exploring the two buildings (which is why we’re opening a second weekend for guided and self-guided tours on 16 and 17 October).

As is usual for large-scale events of this nature, temperatures did run high for some of us (both literally and metaphorically) but we’re happy to be able to resolve most of the teething issues over time. There were tonnes of people who swarmed the buildings, and its heartening to see such a wide spectrum of Singaporeans and visitors – grandpas and grandmas, families of all ages, kids, teens, young adults and tourists. It was also great to see how art and heritage could be celebrated in so many different forms.


Indulging (& Investing) with Intelligence

September 17, 2010 Blog 1 comment

Sakuraya and MOF @ West Coast Plaza

Sponsored Post

How to have your sushi and eat it without guilt.

When it comes to spending and saving, there are two extreme groups of people.

The first, also known as the “miserable misers”, will scrimp and save every single cent. Embracing the mantra of “saving for a rainy day”, they nickel and dime their expenses. Naturally, the few material possessions in their home normally hail from the bargain bin!


Smashing Stereotypes

September 13, 2010 Blog 1 comment


Courtesy of Psychology Today

One of the greatest sins committed by many marketers like myself is this – we like to pigeonhole people into boxes.

From demographics (age, sex, income, education, residential type), psychographics (alternative lifestylers, tech-savvy, adventurous, metro-sexuals), geographic (American, Middle Easterner) to ethnic (Chinese, Indian, Malay, Others), there are always convenient labels for us to understand our target audiences.


Nothing Beats Sheer Hard Work

September 11, 2010 Personal Branding no comments


Thomas Edison worked endlessly to become the world’s greatest inventor, with a record 1,097 patents to his name (picture source)

There are no secret potion you can quaff for instant riches. Nor will that two day workshop bring you instant fame and glory.

Our world is full of shamans, witch-doctors, snake-oil salesmen and ‘gurus’ encouraging people to take short cuts to success. We are relentlessly bombarded with pitches to instant riches, fame and glory.