Courtesy of Diverse Connections
One of the key strategies in the Human Resource function of any organisation is to hire the right people at the right price.
While human capital are the most important assets in any organisation, the process of recruitment is often more like a “hit and miss” strategy which usually depend on the following factors…
It has been quite some time since my wife and I travelled across the Causeway to Peninsula Malaysia, and we recently decided to embark on a day trip to Johor Bahru. To heighten the novelty of the sojourn, we decided to take a train from the Tanjong Pagar KTM Railway Station and to experience what its like to chug along the old railway line before the station is decommissioned and shifted to Woodlands.
Having trekked along the Bukit Timah Railway on foot, we were curious to feel what its like to be seated in the passenger carriages. It was also an invaluable opportunity to travel along a nostalgic, scenic and heritage rich route winding through the central core of our island. Yes, I must admit that we are quite “sua ku” (mountain tortoise) in this respect as our usual modes of transportation abroad are either by air, by car or by boat.
Here’s a visual account of our journey.
As the importance of 360 degree immersive marketing grows, companies should consider curating and choreographing experience-rich physical environments in their retail outlets. A good way to do so would be putting up 3D exhibition displays that help to augment and enrich the overall experience of one’s customers.
In this regard, the Singapore Science Centre can be considered one of the leaders of the craft. Attracting more than a million visitors a year, the Science Centre offers education, enrichment and entertainment all under one roof. As part of the PS21 EXCEL Learning Journey, I had the benefit of understanding how the Centre – considered one of the best in the world – goes about creating, developing and implementing an exhibition.
Royal purple is the colour this Christmas!
As I’ve highlighted in an earlier post three years ago, Singapore’s Changi Airport is well known for embracing experiential and immersive elements in its onsite marketing. Occupying a sprawling complex of buildings covering four terminals, the airport has concertedly marketed and promoted itself not only as a gateway to the world but a retail and dining destination for locals.
Everybody loves gaming!
The latest buzzword in marketing – especially in online circles – is gaming (or more accurately game mechanics). To some, it has become the new viral, overtaking viral videos as the holy grail of consumer engagement and interaction.
Almost everybody online these days are raving about how game mechanics can change the future of company-customer interactions.
Not exactly award winning logo design, but it does the trick!
I’m not a shopaholic and neither is my wife. However, come December each year, we would venture forth to Takashimaya Shopping Centre (anchor tenant of Ngee Ann City) for our annual dose of gifting goodness. There is a certain magic in the way the Japanese retailer lays out its various spaces, tantalising consumers to part with their hard-earned cash in the most delightful way.
How do you deepen and grow your engagement with your customers? How do you know what you should be doing at different stages of your customer journey?
Thankfully, there are several ways to do so, including this one.
Anybody who has followed Burger King’s advertising strategies in recent years would know that it doesn’t shy away from controversy. Embracing an all out assault to shock and awe – moral sensibilities notwithstanding – the popular fast food brand has adopted sexual innuendos and stereotypes both subtle and not so subtle in its advertising around the world.
Examples of its amorous and attention seeking ads include the following:
1) Bikini clad “BK Girls” which were featured in print advertisements…
One of the most common forms of ‘marketing’ is what I call the L.C.D.
It translates into 3 universally embraced words:
As some of you may know, my family and I went on a one week tour of Taiwan (labelled Taiwan Feast Indulgence), and we certainly had a wonderfully hedonistic time together. Our vacation from 3rd to 10th December covered Taipei, Neiwan, Taichung, Nantou, Kaohsiung, Taitung and Hualien. It was an especially meaningful and fortuitous trip for me as this was the second time I visited the island – my first visit was in 1983 or 1984 back when I was a bored teenager.
