Do you ever wonder why some people look fab in black, while others look sinister? Want to add a dash of colour to your professional wardrobe without looking like a clown (or 7th month Getai singer)?
I found out the answers to this and more at a recent Colour Dynamics seminar organised by Jill Lowe International, thanks to my buddy James Soh (Living in Singapore Today) and the folks from Jill Lowe. Held at their cosy premises at level 2 of the Raffles Hotel Arcade, the session provided much food for thought.
Fancy a Hobgoblin, Kopparberg pear cider, or Pauvel Kwak with chicken rice or fish ball noodles? How about a lychee flavoured Taiwanese “Xiao Mei Mei” beer to wash down a steaming plate of fish head?
Now you can with The Good Beer Company, Singapore’s first (and only) specialty and craft beer stall in a hawker centre. Opened by Daniel Goh of Young Upstarts fame, its a realisation of a long-time dream come true.
Nobody manages resources better than Nature! (image source)
Sustainability seems to be the buzzword these days. We’ve all heard about how companies are investing in carbon credits to offset their industrial activities, embark on occasional recycling programmes, or improving their efficiency to reduce their carbon footprint. While such motives are laudable, they often compromise on business profitability, and are seen more like “CSR” investments. Should the economy – and business – nosedive, would companies still be as noble?
To overturn traditional thinking on business sustainability, Gregory Unruh of the Lincoln Center for Ethics in Global Management shared that one should adopt a “value cycle” rather than the standard “value chain” in one’s business model. The idea behind this is reuse as much material from one’s products as possible, and to feed that back into the manufacturing, distributing and retailing process. This should be done in a profitable manner and be so ingrained into business practices that it becomes second nature.
P&G researchers study customers where the action truly is (courtesy of Science in the Box)
Marketing research is a huge cannon in any marketer’s arsenal. Or is it?
The weapons of choice? Street surveys, focus group discussions, straw polls, online surveys, telephone interviews, and behavioural observations. Supplement these with secondary (desktop) research findings published by research houses and voila!, you’ll have the makings of a great marketing strategy.
I eat, pray and love the written word. My spare moments are spent reading, writing, or listening to words that bring knowledge, inspiration, comfort, wisdom and joy.
Steve Jobs (bless him) associated calligraphy with beautiful fonts in the Macintosh (source)
Ever wondered how disruptive innovators like Steve Jobs (Apple), Jeff Bezos (Amazon.com) and A.G. Lafley (P&G) behave? What are the traits of these great entrepreneurs and business leaders?
In an age which some may term as the “experience economy”, companies and businesses can ill afford to focus solely on quality products or low prices. The entire spectrum of engaging and enrapturing a customer through every single touch point – both online and offline – becomes critical.
It isn’t just the transaction itself that matters. Rather the entire customer experience journey becomes important. This includes reading/hearing about your product online or offline, browsing your stores/ websites, speaking to a retail associate, purchasing the product, experiencing the product, and after sales customer service.
Southeast Asia’s exciting maritime past comes alive this 15 October with the opening of Singapore’s first maritime museum. Known as the Maritime Experiential Museum & Acquarium (MEMA), the attraction at Resorts World Sentosa features more than 400 rare objects including the Jewel of Muscat (a life-sized reproduction of a 9th century Arab dhow), and treasures from the Belitung Shipwreck. Designed by Ralph Appelbaum Associates, an international museum design firm, the museum depicts the romance of a bygone era with tales of seafarers braving the stormy seas along the Maritime Silk Route.
Set in the 15th century, the museum’s centrepiece revolves around the story of legendary Admiral Zheng He who launched many maritime voyages from China to the Western oceans with a fleet of 300 shops. Through highly interactive features and realistic replicas, the stories of exotic lands and seas from the past comes alive.
