Courtesy of Innovation Group
We’ve all been stuck in the desert of “been-there-done-that” before. Year after year, our company churns out predictable products and ho-hum services that hardly raises a yawn.
The result? Stagnating or declining sales even as our competitors waltz past us with exciting new products that captures the imagination and wows the media.
What Personality is Your Brand? (courtesy of Me, Myself and Ashlea)
Like individuals, brands have values and personality. According to Branding Strategy Insider, these are often derived from a combination of the following:
a) The personality and values of the organisation’s founder
Ever wondered why some people seem to have it all made while others simply drift by?
What is the difference between successful CEOs, political and religious leaders, and the rest of us who may lead more mundane and ordinary lives?
The secret, according to motivational speaker and author Brian Tracy, is that successful people run their lives according to the principles of self-discipline.
Why do certain marketing messages attract our attention while others leave us cold?
Thanks to a fascinating podcast by Derek Halpern of the Social Triggers website, I managed to uncover the answer.
Source of image
In a world inundated by social networks, ideas are plentiful. Just google any topic and you’ll find truckloads of tips and thoughts. There are a plethora of experts out there who are willing to give you lots of free help.
Including…ahem… yours truly. 🙂
Bloggers posing for the camera with Tiffany Goh from Coke
Celebrate the upcoming London 2012 Olympic Games with Coca-Cola and McDonald’s. Global partners since 1955, the two leading consumer brands are worldwide partners of the upcoming Games in London, and are offering customers a limited edition set of 6 “Coca-Cola London 2012 Olympic Games” glasses.
Ethan’s birth was one of my life’s biggest moments
In a consumer world awash with an endless stream of innovative products and services, there appear to be one thing that’s missing. And that is to tap onto a customer’s deep and intimate memories.
Now wait a minute. Isn’t that the same as what peddlers of nostalgia goods are already doing?
NTUC FairPrice holds its ground through innovative concepts like FairPrice Express (courtesy of FairPrice)
Wonder why NTUC Fairprice and Cold Storage rules the grocery retail scene in Singapore?
Or why huge players like Wal-Mart and Target have largely stayed away from our shores?
An unlikely crew of super heroes
With the tagline “Fire Up Your Passion”, this year’s SHINE Youth Festival comprises a month-long extravaganza of activities geared towards getting youths to do their part for society. To contribute, they can pledge to SHINE at the festival itself, do it online, or find ways to “take action and lead ground-up initiatives that would benefit the community” (quoting from Lynette Lee, SHINE Youth Festival Steering Committee member).
Held at Ngee Ann City’s Civic Plaza yesterday, the SHINE festival boasted a series of youth-led social movements such as the ever popular Cosmo Youth Parade, Community Service Marathon’s “Walk for a Cause” featuring an 800 m long cloth dragon, Urban Sports Challenge and the Dell-Intel Youth Concert.
A pristinely curated garden sprawled over 101 hectares in area, Gardens by the Bay is 36% larger than the Singapore Botanic Gardens and populated by more than 750,000 plants in total. Opened last night by Prime Minister Lee Hsien Loong, the project costed more than $1 billion and boasts of 7 key attractions including the Dragonfly and Kingfisher Lakes, World of Plants, Heritage Gardens and the Bay East Garden.
