Do you know that I was once a varsity dragon boater?
While those days were long gone, I still enjoy canoeing and paddling. I’m also drawn to carnivals that promote sports and active lifestyles. Thus, it was a no-brainer for my family and I to check out the Bay Festival last weekend at the DBS Marina Regatta 2013.
Jacqueline Tan, founder and general manager of Nothing But Green
Founded by three mummies with a passion for sustainable living, Nothing But Green is an eco friendly retail cum F&B outlet located in the heart of the city. Stocking a wide range of organic/green/eco friendly products – baby care, personal care, household, clothing, accessories, food and more – it offers both onsite and online shopping to cater to environmentally conscious consumers.
Guided by the philosophy that “every small thing we do can save the world”, the outlet’s deli uses fresh organic ingredients in all its dishes and serves meals that suit most dietary requirements. Items on its menu include sandwiches, salads, wraps, soups as well as Asian favourites like sliced fish soup, chicken rice, and Thai green chicken curry.
According to Dictionary.com, influence is “the capacity or power of persons or things to be a compelling force on or produce effects on the actions, behavior, opinions, etc., of others”. In other words, its how effective you are in transforming others and eliciting change.
Perfume advertisements are guilty of over-exposing celebrities (courtesy of Charlotte Whiting)
Watching commercials on TV is a bit like watching the movie Groundhog Day (or more recently Source Code). The same scenes keep re-appearing, like a never ending case of déjà vu.
Ad after ad, common themes and tropes surface time and time again.
Imagine a 57 year old management professor donning the uniform of an undercover fast food worker for 14 months. Opting for this “hardship” research project during his sabbatical, he goes through seven jobs in burger chains like McDonald’s, Burger King, and Wendy’s.
Along the way, the professor discovers “powerful truths about what makes businesses great” and provides lessons from behind the counter “guaranteed to supersize any management style”.