Image of Michael Stelzner fromSocial Media Examiner
How can you achieve success in social media marketing? Can your company achieve phenomenal growth without spending on advertising?
The answers to this and a whole lot more can be found in Launch – a guide to launching one’s business online by social media marketing guru Michael Stelzner.
Joe Pulizzi of Content Marketing Institute
Content marketing is the new marketing silver bullet. Everybody is talking about it.
How do we create great content that sizzles (not fizzles)? More importantly, how do we keep the pipeline full while sustaining customer relationships through content?
FREE. Its a powerful word. Everybody loves freebies.
Besides its a great way to attract customers right?
Celebrity CEO of Fly Entertainment Irene Ang inspires the crowd
“Get a L.I.F.E.!” is the mantra of this year’s 50 Plus Expo.
Hosted by the Council for Third Age (C3A) and held at Suntec City last month, the event featured over 140 companies and organisations providing products and services catering to the over 50 market. Divided into four thematic zones – Live , Inspire, Fulfill, and Enjoy (hence L.I.F.E.) – the event covered practically every topic which active agers would be interested in.
“Giving” by TrueMove generated more than 3 million views in 5 days!
By now, many would have noticed that our genteel northern neighbour has been creating a mini “social revolution” on YouTube. Its videos have generated such virality that they are being talked about all over the world.
Yes, I am talking about those tearsome Thai advertisements.
Is there a crowdfunding market in Asia? How does it differ from the West?
According to a Business Times article late last year, the crowdfunding market potential for South East Asia is projected to grow to some US$8.9 billion come 2025. In Singapore, total venture capital funds in start-ups were only about S$25.2 million in 2012 – a proverbial drop in the vast ocean considering our status as a financial hub. Against such a backdrop, it is evident that there is much potential for crowd-sourced funds to grow.
Thanks to a presentation by Nicola Castelnuovo of Crowdonomic at the recent Crowdsourcing Week Global 2014, I picked up a thing or two about the crowdfunding eco-system in our neck of the woods.
Courtesy of libcom.org
What does success look like? How do you know that you have arrived?
For some, success is quantified by wealth, status and luxury. They relish the idea of being comfortably ensconced in the top rungs of the social and corporate ladder. Here, success is measured by distinctions, degrees, bank accounts, job titles, and material possessions.
Poster child of the burgeoning crowdsourcing movement, crowdfunding is estimated by Massolution to have raised some US$5.1 billion globally in 2013. Internationally, US-based players like Kickstarter, Indiegogo, and RocketHub have kicked butt, while the Asian scene has been relatively quiet.
Until now.
Are science and faith compatible? Can we reconcile our religious beliefs with scientific evidence of how life began?
Enter The Language of God.
Written by former esteemed Director of the Human Genome Project, Dr Francis Collins, the bestselling volume is an ambitious effort to marry Collins’ Christian faith with his beliefs as an eminent scientist.
As a communicator who blogs in his free time, I write both for work and leisure. While my years of experience does make a difference to how elegantly I can put digital pen to paper, it can still be a bitch trying to craft amazing copy on a regular basis.
What then are the secrets to writing well?