Business and management articles | Cooler Insights

November 9, 2021 • Social Influence • no comments

Business photo created by tirachardz – www.freepik.com

Online shopping is becoming the de facto mode of buying and selling—worldwide retail eCommerce sales is projected to reach US$4.9 trillion in 2021.

Accelerated by global pandemics like Covid-19, many here in Singapore have switched to buying online. This resulted in the exploding growth of eCommerce stalwarts like Amazon, Alibaba, Ten Cent, JD.com, and qoo10, as well as platforms and payment apps like Google, PayPal, Salesforce, Rakuten, and more.

Keep Customer Experience at the Forefront of Your Web Design

November 4, 2021 • Content Marketing • no comments

Image Source: Pixabay

Customer experience is the new marketing — especially in the hyper-competitive digital age.

Potential, current, and future customers are the heart of any business. Because of this, their needs and wants should be at the forefront of every sales, marketing, customer service, and other business decision.

What is User-Driven Design?

October 27, 2021 • Content Marketing • no comments

Is your website created to meet the needs of your target audience? If not, it is time for you to consider incorporating principles of user-driven design in your online channel.

A user-driven approach requires you to incessantly focus on your customer — from the minute they land on your page until they follow through by taking some action.

The Best Practices for Web Design for the Next Two Years

October 20, 2021 • Content Marketing • 1 comment

Updating your business website takes time and money. The last thing you want is a site that is so trendy that it has to be revamped in a few months!

Fortunately, we can look ahead to some of the trends and figure out the best practices for web design for the next 24 months or so.

Struggling to write persuasive copy for your social media marketing campaigns? Wish to find an easier way to convince your audiences to take action online?

Thanks to a recent podcast episode of Think Fast, Talk Smart by the Stanford Graduate School of Business, I learned some useful tricks on how we can communicate more effectively on social media.

Six Clean Web Designs That Caught Our Attention

September 30, 2021 • Content Marketing • no comments

A minimalist website design trend isn’t likely to end anytime soon. Simple, uncluttered sites will never go out of style.

Simple minimalist web designs provide the perfect layout for highlighting a singular objective for a page, or to drive users neatly through your sales funnel.

The Top Elements Needed in All Website Footers

September 28, 2021 • Content Marketing • no comments

Do you know what the footer of your website is? Its that little section at the bottom of your website.

The footer of your site is often an overlooked space. After all, many users move on to another section of your site before reaching the end of any page…

Top Social Media Marketing Strategies for eCommerce in Singapore