Customer persona. Consumer buying cycle. Keyword research. Optimize. Socialize. Analytics. Metrics.
The world of content marketing is full of buzzwords. To digital marketing luddites, it often feels like a completely alien language!
How can we simplify the processes involved in content marketing?
Enter the Five Hs of Content Marketing.
Noooo! My content isn’t spam! (Courtesy of Good Karma Host)
Are you a content marketing spammer?
There is a fine thin line between producing useful content and generating useless spam. While some of us do appreciate information that helps us to solve our problems, or increase our pleasure, others may find a continuous stream of irrelevant content interruptive and irritating.
Wonder who the global kings and queens of customer service on social media are? How do Facebook and Twitter rank in social media customer service?
The answers may surprise you!
Social media has officially trumped Search as the main source of traffic to websites! Well, at least according to Shareaholic.
In their latest report on social media traffic trends, Shareholic updated that social media platforms like Facebook, Pinterest, Twitter and others were responsible for driving 31.24% of overall traffic to websites in December 2014. This was a sizable 22.71% increase over the same period last year.
Imagine a beautiful and environmentally friendly complex where seniors can retire in communal bliss. One where they can stay active growing their own vegetables, make some money, and live in lush green comfort. In other words, a pristine development which looks like the visual above (courtesy of SPARK).
Sounds like a green paradise in land-locked Singapore? Not if SPARK architects can help it.
Unveiling their concept for Homefarm – an integrated vertical urban farming and retirement living facility – SPARK shared their dream design of such a property.
Do you love art? I certainly do. Especially works like Jeff Koons’ Michael Jackson and Bubbles (courtesy of Artsy).
While I’m not an art collector myself, I enjoy visiting art galleries and museums. I relish uncovering the rich and multi-layered narratives behind each and every artwork, immersing myself in aesthetic experiences which transport me from the ordinary to the sublime.
Nathalie Nahai the web psychologist (courtesy of Waggener Edstrom)
Do people behave differently online and offline? What makes us so addicted to Facebook, email and Twitter?
In an interesting podcast episode of Mitch Joel’s Six Pixels of Separation, web psychologist Nathalie Nahai, author of the book Webs of Influence, revealed how online platforms, mobile technologies and social networks converge to influence consumer behaviours.
Chinese New Year (CNY) is just around the corner, and Facebook could be the perfect channel to market to your customers during the CNY period.
As shops continuously blast Chinese New Year (CNY) songs, it is timely for you to take advantage of Facebook’s exceptional marketing capabilities to promote your products and services during this holiday season.
(image courtesy of Muslim cartoonist Khalil Bendib)
Like fire, media publicity is a good servant but a bad master.
Managed well, it focuses the glaring spotlight on neglected issues which warrant a global audience. However, extensive media and social media coverage may also lead to unwarranted consequences.
Let us examine a recent tragic news event to see how this unfolds. One that is close to everybody’s hearts.
Flying robot waiters are nifty, but are they enough? (courtesy of RT.com)
How can we raise Singapore’s productivity? That is the multi-billion dollar question.
A recent report in Business Times offered suggestions by economists to lower the steep productivity growth targets for Singapore from 2-3 percent per annum to 1-1.5 percent. Various suggestions such as supporting Research & Development for the PIC scheme (which IRAS already supports by the way), and offering discounts for not hitting the foreign worker hiring ratio were suggested.