CEOs love them. CFOs adore them. Even CMOs are falling head over heals for them.
What am I talking about? You guessed it – numbers!
The Five Essential As of Digital Marketing
Public Relations Strategies in the Digital Age
What is the role of Public Relations (PR) in the digital and social age? Should we merely hustle for media coverage while producing corporate annual reports?
Well, the answers to these questions may surprise you. At least according to Gini Dietrich (above), author of the book and website Spin Sucks.
Digital Marketing 101: Search vs Social
Courtesy of Blitz media design
One of the most common dilemmas faced by marketers is this:
Should we invest in helping our customers to find us on search engines like Google? Or would our marketing dollars be better spent on social media outreach?
Five Ways Singapore Retailers Can Beat the Gloom
Capitol Piazza is spanking new, but it’s shops are already offering offers and discounts – even during weekends.
It was the best of times. It’s now the worst of times?
Retailers and shopping mall owners in Singapore are breaking out in a cold sweat these days.
How Freaks Can Be Great Entrepreneurs
Chris Brogan (above) is a freak. And a very successful one too.
Author of numerous bestselling books on social media and influencer marketing, including The Impact Equation, Chris has consulted with huge companies like Disney, Microsoft, Coke and Google, and is the publisher of Owner Magazine. He has also sold multi-million dollar companies, and amassed huge followings on social networks like Facebook, Twitter and Google Plus.
How We Lived a Year With No Car (After Having Them All My Life)
Image courtesy of TODAY Newspaper
Do you REALLY need to have a car in Singapore? Can you live well without the convenience and air-conditioned comfort of a personal vehicle?
Those are the questions that I will attempt to answer after living a year without a car in Singapore.
6 Useful Content Marketing Tools and Templates
What are the online tools available to jumpstart your content marketing? How can these tools help to improve your content marketing efforts?
To help you to sharpen your content marketing game, I have decided to pull together some of the available content marketing frameworks, templates and tools out there.
Blogging for Business: 8 Must Know Tips for Beginners
Nobody reads blogs anymore. Many blogs are just egoistic exercises in self-aggrandizement.
Besides, consumers no longer trust these so-called “social media influencers” with their #OOTDs (Outfits Of The Day), selfies, and larger-than-life egos.
The Art and Science of Influencer Marketing
Do you recognise these social influencers? (via Singapore Blog Awards 2014)
What can brands do to improve the outcomes of their digital marketing efforts by working with influencers? How can they harness the power of influencer marketing?
As a content and social media marketing person, I often pondered these questions.
Looking at the breadth of brands on social media, I noticed that the most successful ones either work closely with influencers to magnify their marketing might, or end up becoming influencers themselves.
How to Win in Social Customer Care
Do you know that companies are literally losing billions of dollars each year by pissing off their customers? Or that it costs 6 to 7 times more to acquire a new customer than to keep an existing one?
It always amazes me why companies would rather focus on acquiring new customers through social media than care for existing ones.