Chriselle Lim and Nordstrom (courtesy of Nordstrom)
Wonder why your social media marketing efforts are not paying off for your brand?
Maybe you should take tuition from that fashionable 20 something student with 100,000 followers on Instagram. Or that “frivolous” YouTuber with his hundreds of thousands of faithful viewers.
The good old days of double digit economic growth and abundant choice jobs are over.
We are now entering an unusual stage in the global economy characterised by slow growth and painful economic restructuring.
We’re battling against serious content clutter (source of image)
Every day, companies generate tonnes of content on social media channels like blogs, forums, Facebook, Twitter, Google+, LinkedIn, Instagram, Pinterest, YouTube and more.
Ranging from text, photos, videos, podcasts, to games and apps, the sea of social media content is scary. In fact, we marketers are constantly battling for attention in an endless content battlefield.
Courtesy of Keep Your Brain Alive
As I crossed my 46th birthday this year, I somehow felt as if my mental capabilities were slowly slipping away.
While I am certainly far from being reduced to a blabbering idiot, my mind isn’t quite the same as before. Which was why I was especially excited when I picked up a copy of Keep Your Brain Alive by Lawrence C Katz and Manning Rubin.
Are you keen to use content marketing to generate leads, drive sales and increase brand awareness?
If you do, there is one thing you must do regularly. Maybe even daily.
And that is to write, shoot, draw, edit and produce content.
Measuring the success of your social media marketing efforts can be such a pain.
Likes, comments, shares, views, clicks, CPA, Conversion Rate, CPM… The sheer number of metrics used in digital and social media marketing can be mind boggling.
Courtesy of Clive Rose/Getty (image source)
Congratulations to Joseph Schooling and Singapore!
Thanks to Schooling’s amazing feat in the 100m Butterfly Finals in the Rio 2016 Olympics, Singapore secured our first ever Olympic Gold!
Courtesy of Martial House
Congratulations and welcome to Singapore!
If you are somebody who traveled thousands of miles to arrive on our sunny tropical shores, you may have hundreds of random thoughts in your head right now.
Courtesy of Damn Worth It
Caught a Bulbasaur? Picked up some free “incense”? Or trained and evolved a lowly Machop to become a Machamp?
If you have absolutely no idea what I’m talking about, I guess you must be sleeping under a rock while Pokémon GO sweeps the world.
What can you do to create a winning Facebook advertisement? How can you win the war for attention on the world’s largest social network?
Anybody who has managed a Facebook page before knows that it isn’t easy to succeed in this space.