Both are often in the news, but for different reasons.
While thought leaders are often quoted for their sagely perspectives on world events, influencers tend to court a different form of publicity.
Thought Leaders or Influencers – Who Should You Choose?
How To Manage Your Facebook News Feed
By now, many of you would have read about Facebook’s impending changes to the News Feed, where priority will be given to the posts of friends and family over page posts.
Beyond this, Facebook will also reduce the visibility of posts which engage in click baiting, engagement baiting, and other gamification activities.
How GE Wins in Global Content Marketing
How do global B2B leaders like General Electric (GE) manage their content marketing efforts? What steps do they take to ensure success?
Thanks to ACMA (The Asia Content Marketing Association), I learned a thing or two about how a global company like GE successfully managed its content marketing efforts in different markets around the world.
Content Marketing Strategies: Useful Insights From LinkedIn
Daniel Hotchuli and Claire Austin from LinkedIn
Are you using the best content strategy for your target audience? How do you use content to build awareness, engage your audience and drive conversions?
These insights and more were shared at a recent talk organised by the Asian Content Marketing Association (ACMA) in collaboration with LinkedIn.
7 Content Marketing Tactics To Boost Your Website Conversions
What can you do improve conversion on your website? How should you optimize your copy and designs to increase opt-ins and purchases?
In our digital and mobile-first world, having a well-designed and User Experience (UX) optimized website is an absolute must.
Facebook’s News Feed Changes – What Marketers Need To Do
By now, many of you would have read about Facebook’s impending changes to the News Feed algorithm.
Announced by Facebook founder Mark Zuckerberg himself, this latest move by the social media behemoth sent shock waves around the world. It also forced many social media marketers to rethink their strategies.
3 Customer-Focused Content Strategies To Grow Your Brand
Do you know that there are only three main reasons for your customers to go online?
Identifying what these reasons are and crafting content which meets your customer’s unmet needs can help your brand to stand out.
10 Fabulous Content Marketing Ideas for Fashion Brands
Can content marketing work with fashion design, apparel retail and merchandising? What content marketing strategies and ideas can you use in fashion?
The truth is that traditional retail is dying. And the prognosis is dire for small independent fashion boutiques.
Crack The Code On Facebook Advertising
credit: unsplash
Facebook is the biggest social media channel in town. However, Instagram is catching up, and new platforms are attempting to rise and take some of the limelight, like Snapchat and newcomer Gab.ai.
For now, however, Facebook remains a firm favorite. However, that doesn’t mean it’s all plain sailing for businesses looking to draw in traffic and sales.
These 6 Things Will Make You Addicted To Digital Technology
Do you know what the single biggest irony of the digital age is?
Namely this: Many founders and CEOs of the world’s leading technology firms have pretty low-tech households.