You’ve come a long way since you first used Facebook to market your business.
Beyond starting your own Facebook Page and sharing regular posts, you have experimented with boosting your posts and have started running your own ads.
Facebook Advertising 101: Measuring and Tracking Performance
Facebook Advertising 101: Creating Your Ads
How do you create an ad on Facebook? What are the types of ads you can create and publish?
This article will guide you through the steps needed to create an ad on Facebook after you have selected your Campaign Objective and structured your Facebook Ad Sets. If you are unfamiliar with those steps, I advise you to read the articles I’ve published on these topics (Campaign and Ad Sets).
Facebook Advertising 101: Structuring Ad Sets For Success
How do you optimize your Facebook ads to ensure that your campaign hits the bullseye?
The answer lies in how you build and structure your Ad Sets: Audience, Placement, Budget, Schedule and Offers.
Facebook Advertising 101: How to Choose the Right Campaign Objective
Wish to embark on Facebook advertising but unsure how? Want to improve the outcomes of your Facebook advertising efforts?
Begin by choosing the right Facebook Ad Campaign Objective. We will show you how with this step-by-step guide.
10 Top Social Media Marketing Ideas for Small Businesses
Do you run a small business? Wish to improve your brand awareness, generate business leads and attract customers using social media?
In this article, I will cover the social media marketing strategies and tactics that I use as a small business owner, using mostly cheap or free apps and tools.
Facebook Marketing 101: How To Read Facebook Insights
Wish to better track, monitor and measure your social media marketing performance on Facebook?
There is no better tool you can use that Facebook Insights – the free analytics tool available for any organisation with a Facebook Page.
Content Marketing Strategy: 4 Questions Before You Start
“If you wait for inspiration to write you’re not a writer, you’re a waiter.” ― Dan Poynter
Wish to enjoy greater success in your content marketing efforts? Start by thinking about your content marketing strategy, beginning with the change you wish to make in your content reader.
A Beginner’s Guide to Artificial Intelligence and Chatbots
Artificial Intelligence (A.I.) and chatbots are two of the hottest digital marketing trends in 2019.
Integrating state-of-the-art technology with algorithms and actions that mimic human behaviors, they can exert a profound impact on our world.
Going Zero Waste: How DBS Bank Does It
DBS Bank’s Ms Karen Ngui addressing the media
Do you know that we produced 7.7 million tonnes of waste equal to 15,000 Olympic-size swimming pools in 2017?
This staggering amount of rubbish is an astonishing seven-fold increase from 40 years ago! At this rate of waste generation, Singapore’s only landfill in Semakau will run out of space by 2035.
Why K-Pop Marketing Rocks: Lessons For Non Superstars
Heard of the Korean boy band BTS? Well, they recently created a huge buzz when fans queued overnight just to get into their concert in Singapore.
Also known as the Bangtan Boys, the K-Pop group’s August 2018 hit Idol earned a Guinness World Record for the most viewed music video online in 24 hours, thrashing heavyweights like Taylor Swift.