Recently, at the National Library, I learnt a couple of new things about the importance of experiential marketing from eminent professor Bernd Schmitt.
Let me summarize the key learning points for you.
Recently, at the National Library, I learnt a couple of new things about the importance of experiential marketing from eminent professor Bernd Schmitt.
Let me summarize the key learning points for you.
Attended a talk at SMU recently by a visiting Professor Thomas S Robertson, who is some fancy professor at Emory University.
Couple of interesting ideas about one of the most widely used marketing theories known as the Diffusion of Innovation. The premise behind Prof Robertson’s talk was that Innovation must take off rapidly in order to succeed.
Essentially, in the continuum of innovation, there are 3 categories of innovators:
Went to the topping off ceremony of the new National Museum of Singapore. With a unique architecture combining neo-palladial elements with modern elements, contemporary lifestyle galleries, fancy 250-seater theatre and sprawling exhibition spaces, this newest jewel in our cultural crown is destined to shine.
When the National Museum re-opens in December 2006, it will be the largest and most spectacular museum that Singapore has ever seen. Innovative first-of-its-kind display technologies, immersive galleries, creative programming and a host of swanky restaurants, cafes and retail outlet completes the entire experience. Check it out here!
I am certainly looking forward to this newest addition to Singapore’s family of over 30 museums!
We finally succumbed to the pressures of hiring a domestic maid. After numerous sleepless nights, unearthly morning calls, infinite changing of diapers, laundry washes ed infinitum, my wife and I decided that we need help to being our lives back to some semblance of order. While we do enjoy spending time taking care of our cute little 22 month old boy, the sheer toll of having to juggle hectic careers, studies (for my wife), housework and a hyperactive toddler crumbled our fortitude.
After deciding on a maid agency, we set out last Saturday together with my sister-in-law (for her impeccably good advice, sharp eagle-eye, and experience in maid hiring). At the training centre, located within a neighbourhood shopping centre, we saw about 20 odd “trainee” maids undergoing training. They were taught how to clean the fans, polish the latrines, mop the floors, iron the clothes and so on.
Throughout the process, it slowly dawned on me how tough their lives were (and how fortunate we Singaporeans have it). The lot of a maid is not a bed of roses. First, they have to leave their families and homes for years at a time. Then, they have to put up a large amount of money to the maid agency, which means that they have to work – without pay – for up to 8 months during the initial period. Many maids are also not given day offs, except those from the Philippines, and they have to be at the beck and call of their employer – literally – 24 by 7.
I muttered silently to myself that we must endeavour to be good employers and fellow human beings when managing our maid. LIke us, they are also mothers, sisters, wives and daughters. They also have their dreams, their aspirations, their wants, needs and desires. Just as we need to take a break to rest our minds, bodies and spirits from the stresses of modern life, so too do our maids.
After listening to the recommendations of the consultant at the agency, we finally decided on a maid. Her name is Wati and she is a 23 year old Indonesian lady who was recently divorced and has a 3 year old daughter. Wati will join us in mid October. Let’s hope that our decision – and hers – will be a win-win arrangement for everybody.
Ok, what happened was that my wife and I decided to stop giving our son medicine.
Well, this isn’t as bad as it sounds like. He had a continuous bout of cough, flu, fever, and so on for the past couple of weeks and this led to many sleepless nights for both him and us. After bringing him to the doctor and giving him medicine for several weeks, we noticed that it somehow hadn’t quite cured his early morning (like 3 am) coughing sessions.
The routine goes like this…
The runnies hit me again this morning. Hard. After sending my wife off to work at Depot Road, my entire gastro-intestinal system seem to be doing the twist, rock-and-roll, lambada and macarena – all at the same time. Crouching over in pain while trying to drive to the nearest loo, I spotted this canteen at the Industrial Park at Depot Road (Block 18) and decided to try my luck there.
After parking my car and straggling my way to the toilet, I discovered that both the cubicles were used. While trying to push open one of the doors which has no indication of whether it was locked or vacant, I was rudely answered by a strong push back which slammed the door. I then went outside, SMS-ing away to my wife to distract myself, while pacing nervously up and down like a father of the newborn.
When one of the users completed his business and flushed the toilet, I quickly squirreled into the cubicle. The first thing that hit me is that the toilet has no lock. No wonder it could be pushed open (and the need for the occupant to guard his privacy fiercely)! Turning around, I noticed that the toilet bowl has no seat. Great. You probably can guess the rest – no toilet paper, no hook (for pants), and a wet floor strewn with cigarette butts.
After hurriedly doing my B52 mission, I flushed the toilet (Thank God it works!), washed my hands and walked out briskly. As if to bade me farewell, a cockroach scuttled across my path. Thinking aloud, it probably is more comfortable at the loo than I was.
Maybe I should nominate the toilet for Singapore’s worst toilet award?
A slight rain helped to make the morning comfortably cool and nice. This, coupled with adequate rest and sleep the night before, made the journey to work much more pleasant and enjoyable. It is surprising how the weather can dramatically influence one’s mood and set the tempo for the day.
One of the chief reasons why I always try to holiday in a temperate destination as opposed to a tropical paradise is the weather. In hot and humid Singapore, you can’t quite get respite from the sweltering heat, despite the air conditioned office and home. Somehow, when you step out, the heat wave hits you like a tonne of bricks. Either that, or it showers so hard that you can’t walk anywhere without getting your shoes/ pants/ shirt wet, even with an umbrella over your head!
I remember with much gusto my recent holiday in Perth (yes, the oh so famous nirvana of Singaporeans in the Southern Hemisphere!). Amidst the cool and bracing air, miles and miles of picturesque greenery, tall calming trees, and balmy breezes, one’s stresses and troubles tend to just melt away. I suppose the more relaxed pace of life there also affects one’s mood, beyond the heavenly climate which makes it possible to embark on never tiring bush walks and expeditions.
I had a bout of gastric flu which started yesterday night. This ended up with having a sleepless night tossing and turning. My toddler-son Ethan was also sick with fever and poor wifey had to take care of him and give him paracetamol while trying to get some rest last night.
This morning, brought my son to see our regular doctor at Killiney Family and Wellness Clinic. Its quite amazing that despite having a fever, he is still so alert, chatty and cheeky, talking to everyone from the receptionist to the doctor at the clinic. Dr Yeo prescribed a series of medicines for both father and son. Thankfully, my mum agreed to take care of Ethan for the day so I was able to go back home for some much needed shut eye.
While being on MC isn’t exactly a joy, it isn’t such a bad thing either. Somehow, it forces you to slow down and take things easy. There are the simple things in life which you sometimes forget in the mad, hectic rat race of work, life and everything in between. By taking a break from work, you actually allow your mind, body and soul to rest, recuperate and recharge for the battles ahead. I think our bodies are also telling us that hey, we are working them far too hard and they need their ‘downtime’ too.
Anyway, tomorrow I will be back at work and slaving away in the daily grind. Sigh….
I realise that procrastination is something which eats at everyone of us. Invariably, there will always be something or other which keeps us busy. One thing will lead to another, and excuses will be beefed up with further excuses, reasons and justifications. In my case, my work, cute and lovable 21 month old son, household chores (which are divided between myself and my wife), dining out and surfing of the internet are all major swallowers of my time over and on top of the usual mundane chores (sleeping, brushing teeth, bathing …..you get the drift?)
As a corporate communications and promotions director, I do more vetting and editing than writing. I also have to manage staff, budgets and projects, and act as a coach, mentor and facilitator. The end result is that I do less and less creating, and this makes me more rusty in the skills of the written and spoken word than I would have liked. However, I do like my job, and am not willing to give it up just yet. Hence, this blog, which allows me to practise writing about practically anything under the sun, usually insignificant and frivolous, and my thoughts on things that are happening around me. All this will (hopefully) help me to reach that eventual state of nirvana of becoming a freelance writer. Will keep my fingers crossed…..
There are a thousand and one things which can gobble up one’s time. If you do not try to control and manage them, they will end up dictating how you spend your life. You then become a pawn, a piece of driftwood, or a tumbleweed being swept away and moved by external forces. Your sphere of influence over your fate then diminishes until you wake up screaming in horror one day at your deathbed, realising that your dreams have not been realised all this while.
Today, I decided to tame the beast of procrastination and populate my blog with more concrete thoughts. I have also completed some work to help Tina’s friend in copywriting – a project which has been delayed for far too long.
I need to pull up my socks, roll up my sleeves, put pen to paper (or finger to keyboard) and start writing again. In the words of Daytona, “Gentlemen, start your engines….”
In any conversation about what to do in Singapore, you invariably end up with one of several scenarios. Either
Well, unlike many Singaporeans, I think that there is much that you can enjoy here, if you look hard enough. There are many hidden nooks and crannies around our island which provide fodder for interesting personal expeditions. All you need to do is to go off the beaten track and uncover the cultural and natural gems of Singapore.
For example, do you know that there are more than 100 historic sites, complete with markers that tell the stories of days gone by? Or that we have one of the world’s best collection of South-east Asian artworks at the Singapore Art Museum? Also, one should try to visit the Sungei Buloh Nature Reserve, located way up north at Lim Chu Kang/ Kranji area, and catch the sunset there. And or course, the tree-top walks either at Macritchie Reservoir, or along Kent Ridge Park-Reflections at Bukit Chandu. Simply gorgeous.
While we are still a young nation which only hit 40 in recent months, we do have a rich cultural and natural heritage. By digging deeper and taking the road less travelled, you can hit the motherload. And you may be surprised at just how close to your doorstep such adventures can be.