Imagine living in your customer’s house. You dig into their wardrobe. You raid their fridge. You may even sleep on their beds.
And you do it all with their permission—of course! What you’ll observe as an ethnographic market researcher there could ignite your next big business idea.
How did a movie like The Shawshank Redemption gross more than US$100 million even though it stank at the box office?
What can you do to develop an evergreen product or service — one that continually generates income years after its launch?
Thanks to The Perennial Seller by Ryan Holiday (he also wrote Growth Hacker Marketing), we now have a framework to build and market everlasting products and services.
It is fair to say that 2021 will be another tough year for the business world, but that doesn’t mean that all is lost.
Companies need to adapt to the issues caused by the renewed lockdowns around the world — no thanks to the raging Covid-19 global pandemic.
People photo created by jcomp – www.freepik.com
Have you used social media to boost awareness of your charity, Non-Governmental Organisation (NGO) or other nonprofit? Wish to generate greater traction for your online marketing efforts?
In this article, you will learn how to raise your nonprofit’s profile, improve fundraising efforts, and foster greater advocacy through social media marketing.
Do you have an ongoing voice in your head telling what you what you should do—and what you shouldn’t?
That voice which informs your innermost thoughts, feelings, and reactions is an outcome of your personal brand story—how you view yourself as the protagonist in your life’s ongoing narrative.
Business photo created by katemangostar – www.freepik.com
Do you love watching TED Talks? I sure do!
Some of the most inspiring TED Talks I watched came from thought leaders like Brene Brown, Sir Ken Robinson, and Shawn Achor, among others.
If you run an online store, you’re probably wondering how you can improve your e-commerce business.
The competition for digital sales is fierce and relentless — with an endless array of competitors nipping at your heels.
Life as a content marketer can be numbing—especially when you don’t see any light at the end of the tunnel.
While the techniques aren’t rocket science, consistently churning out content does take something out of you.
Business photo created by jcomp – www.freepik.com
Congratulations! You’ve just newly launched your startup business in Singapore.
As you mull over the thousand and one things you need to do to fuel your entrepreneurial venture, there is one thing you simply cannot ignore.
Why do your customers prefer certain websites over others? Can you improve your digital marketing results by appealing to their brains?
A firm believer in the power of neuromarketing and marketing psychology, I’ve always believed that digital marketing is more about psychology than technology.