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	Comments on: How United Airlines Went Viral on Social Media [PR Crisis]	</title>
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	<link>https://stg.coolerinsights.com/2017/04/united-airlines-viral-social-media-pr-crisis/</link>
	<description>Content Marketing and Social Media Agency in Singapore</description>
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		By: Critical Insights Post &#8211; Crisis Communication		</title>
		<link>https://stg.coolerinsights.com/2017/04/united-airlines-viral-social-media-pr-crisis/#comment-220191</link>

		<dc:creator><![CDATA[Critical Insights Post &#8211; Crisis Communication]]></dc:creator>
		<pubDate>Sun, 01 Mar 2020 23:56:30 +0000</pubDate>
		<guid isPermaLink="false">http://coolerinsights.com/?p=9469#comment-220191</guid>

					<description><![CDATA[[&#8230;] from https://coolerinsights.com/2017/04/united-airlines-viral-social-media-pr-crisis/ [&#8230;]]]></description>
			<content:encoded><![CDATA[<p>[&#8230;] from <a href="https://coolerinsights.com/2017/04/united-airlines-viral-social-media-pr-crisis/" rel="nofollow ugc">https://coolerinsights.com/2017/04/united-airlines-viral-social-media-pr-crisis/</a> [&#8230;]</p>
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		<title>
		By: Critical Insights Post &#8211; Home		</title>
		<link>https://stg.coolerinsights.com/2017/04/united-airlines-viral-social-media-pr-crisis/#comment-220188</link>

		<dc:creator><![CDATA[Critical Insights Post &#8211; Home]]></dc:creator>
		<pubDate>Sun, 01 Mar 2020 23:34:57 +0000</pubDate>
		<guid isPermaLink="false">http://coolerinsights.com/?p=9469#comment-220188</guid>

					<description><![CDATA[[&#8230;] from https://coolerinsights.com/2017/04/united-airlines-viral-social-media-pr-crisis/ [&#8230;]]]></description>
			<content:encoded><![CDATA[<p>[&#8230;] from <a href="https://coolerinsights.com/2017/04/united-airlines-viral-social-media-pr-crisis/" rel="nofollow ugc">https://coolerinsights.com/2017/04/united-airlines-viral-social-media-pr-crisis/</a> [&#8230;]</p>
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		<title>
		By: The Good, The Bad &#38; The Ugly &#8211; Danielle Peplow&#039;s Blog		</title>
		<link>https://stg.coolerinsights.com/2017/04/united-airlines-viral-social-media-pr-crisis/#comment-176022</link>

		<dc:creator><![CDATA[The Good, The Bad &#38; The Ugly &#8211; Danielle Peplow&#039;s Blog]]></dc:creator>
		<pubDate>Sun, 05 May 2019 09:52:01 +0000</pubDate>
		<guid isPermaLink="false">http://coolerinsights.com/?p=9469#comment-176022</guid>

					<description><![CDATA[[&#8230;] They should have acted rapidly and been active on social media engaging with the problem. They should have been transparent and acknowledged the issue at hand as consumers value a brands ownership and honestly. They failed to listen to what customers were saying and took a defensive approach rather than displaying that they are company that accommodates their paying consumers. United and other companies can learn from this situation going forward, especially in relation to strategies around social media and the power it has over a companies image. Read about it here. [&#8230;]]]></description>
			<content:encoded><![CDATA[<p>[&#8230;] They should have acted rapidly and been active on social media engaging with the problem. They should have been transparent and acknowledged the issue at hand as consumers value a brands ownership and honestly. They failed to listen to what customers were saying and took a defensive approach rather than displaying that they are company that accommodates their paying consumers. United and other companies can learn from this situation going forward, especially in relation to strategies around social media and the power it has over a companies image. Read about it here. [&#8230;]</p>
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		<title>
		By: Liam Wright		</title>
		<link>https://stg.coolerinsights.com/2017/04/united-airlines-viral-social-media-pr-crisis/#comment-131528</link>

		<dc:creator><![CDATA[Liam Wright]]></dc:creator>
		<pubDate>Tue, 14 Nov 2017 18:44:53 +0000</pubDate>
		<guid isPermaLink="false">http://coolerinsights.com/?p=9469#comment-131528</guid>

					<description><![CDATA[Who is the author of this article?  Despite the well-written content on this website, I am unable to use this particular page as a credible source.]]></description>
			<content:encoded><![CDATA[<p>Who is the author of this article?  Despite the well-written content on this website, I am unable to use this particular page as a credible source.</p>
]]></content:encoded>
		
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		<title>
		By: Walter		</title>
		<link>https://stg.coolerinsights.com/2017/04/united-airlines-viral-social-media-pr-crisis/#comment-106824</link>

		<dc:creator><![CDATA[Walter]]></dc:creator>
		<pubDate>Mon, 17 Apr 2017 23:32:38 +0000</pubDate>
		<guid isPermaLink="false">http://coolerinsights.com/?p=9469#comment-106824</guid>

					<description><![CDATA[In reply to &lt;a href=&quot;https://stg.coolerinsights.com/2017/04/united-airlines-viral-social-media-pr-crisis/#comment-106384&quot;&gt;Carrie&lt;/a&gt;.

Yes, broken process is an issue in this case, like in many other organisations too. The problem with many CEOs sometimes is one of ego - they find that it is too much of a chore for them to personally be involved in apologising to an aggrieved party, or are afraid of legal liabilities. It happens here in Singapore too.]]></description>
			<content:encoded><![CDATA[<p>In reply to <a href="https://stg.coolerinsights.com/2017/04/united-airlines-viral-social-media-pr-crisis/#comment-106384">Carrie</a>.</p>
<p>Yes, broken process is an issue in this case, like in many other organisations too. The problem with many CEOs sometimes is one of ego &#8211; they find that it is too much of a chore for them to personally be involved in apologising to an aggrieved party, or are afraid of legal liabilities. It happens here in Singapore too.</p>
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		<title>
		By: Walter		</title>
		<link>https://stg.coolerinsights.com/2017/04/united-airlines-viral-social-media-pr-crisis/#comment-106823</link>

		<dc:creator><![CDATA[Walter]]></dc:creator>
		<pubDate>Mon, 17 Apr 2017 23:30:59 +0000</pubDate>
		<guid isPermaLink="false">http://coolerinsights.com/?p=9469#comment-106823</guid>

					<description><![CDATA[In reply to &lt;a href=&quot;https://stg.coolerinsights.com/2017/04/united-airlines-viral-social-media-pr-crisis/#comment-106363&quot;&gt;Ted Faraone&lt;/a&gt;.

Agree with you on that. Assault is a truly terrible way to handle a paying passenger, and they need to do better (which I believe they are now). Thanks for standing up for what&#039;s right!]]></description>
			<content:encoded><![CDATA[<p>In reply to <a href="https://stg.coolerinsights.com/2017/04/united-airlines-viral-social-media-pr-crisis/#comment-106363">Ted Faraone</a>.</p>
<p>Agree with you on that. Assault is a truly terrible way to handle a paying passenger, and they need to do better (which I believe they are now). Thanks for standing up for what&#8217;s right!</p>
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		<title>
		By: Carrie		</title>
		<link>https://stg.coolerinsights.com/2017/04/united-airlines-viral-social-media-pr-crisis/#comment-106384</link>

		<dc:creator><![CDATA[Carrie]]></dc:creator>
		<pubDate>Wed, 12 Apr 2017 13:46:46 +0000</pubDate>
		<guid isPermaLink="false">http://coolerinsights.com/?p=9469#comment-106384</guid>

					<description><![CDATA[The entire fiasco seems to have arisen from broken processes. From allowing passengers to board instead of negotiating with them before boarding, to using extreme force that didn&#039;t even seem warranted during removal of the passenger. 

It&#039;s too late now and it&#039;s all about damage control and setting things right. Broken processes should be fixed, review of unfair business practices such as the forced removal has to be made clear to public and at least a personal visit to Dr Dao. I&#039;d think being a decent human being is what&#039;s required at this point. Perhaps, this is a tall order for upper management behind the safe doors of his office in ivory tower especially in view of a lawsuit where they stand to lose even more. Even more so they will not admit liability.]]></description>
			<content:encoded><![CDATA[<p>The entire fiasco seems to have arisen from broken processes. From allowing passengers to board instead of negotiating with them before boarding, to using extreme force that didn&#8217;t even seem warranted during removal of the passenger. </p>
<p>It&#8217;s too late now and it&#8217;s all about damage control and setting things right. Broken processes should be fixed, review of unfair business practices such as the forced removal has to be made clear to public and at least a personal visit to Dr Dao. I&#8217;d think being a decent human being is what&#8217;s required at this point. Perhaps, this is a tall order for upper management behind the safe doors of his office in ivory tower especially in view of a lawsuit where they stand to lose even more. Even more so they will not admit liability.</p>
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		<title>
		By: Ted Faraone		</title>
		<link>https://stg.coolerinsights.com/2017/04/united-airlines-viral-social-media-pr-crisis/#comment-106363</link>

		<dc:creator><![CDATA[Ted Faraone]]></dc:creator>
		<pubDate>Wed, 12 Apr 2017 03:11:12 +0000</pubDate>
		<guid isPermaLink="false">http://coolerinsights.com/?p=9469#comment-106363</guid>

					<description><![CDATA[United Airlines may have a legal right to remove a passenger from a plane, but there is no right to assault him.  I&#039;d not be in any way astonished if Dr. Dao presses criminal charges against the airport security men who left him bloody and in need of medical attention.  Because of the assault on Dr. Dao I passed yesterday on an inexpensive United flight for next week and instead booked one on American Air Lines.]]></description>
			<content:encoded><![CDATA[<p>United Airlines may have a legal right to remove a passenger from a plane, but there is no right to assault him.  I&#8217;d not be in any way astonished if Dr. Dao presses criminal charges against the airport security men who left him bloody and in need of medical attention.  Because of the assault on Dr. Dao I passed yesterday on an inexpensive United flight for next week and instead booked one on American Air Lines.</p>
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