Comments on: Latest Digital Marketing Insights for 2017 https://stg.coolerinsights.com/2017/02/digital-marketing-insights-2017/ Content Marketing and Social Media Agency in Singapore Sun, 02 Jul 2017 05:22:36 +0000 hourly 1 https://wordpress.org/?v=6.2.6 By: Walter https://stg.coolerinsights.com/2017/02/digital-marketing-insights-2017/#comment-104655 Sun, 26 Mar 2017 02:33:30 +0000 http://coolerinsights.com/?p=9315#comment-104655 In reply to Robert Boston.

Thanks Robert for your comment. I agree totally that a framework is needed. Hence, an integrated and stepwise approach to digital marketing is better than just ad hoc digital “shots in the dark”.

]]> By: Robert Boston https://stg.coolerinsights.com/2017/02/digital-marketing-insights-2017/#comment-104119 Mon, 20 Mar 2017 18:30:08 +0000 http://coolerinsights.com/?p=9315#comment-104119 The study echoes what we’re seeing everywhere. Brands want to leap headlong into digital, but once they do they realize that they need a foundation of data and analytics to be successful. It’s not enough to “do digital” or create content, you’ve got to have a framework for measuring and optimizing your digital efforts on all channels. Otherwise, your digital ROI will be abysmal.

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