I would tend to agree with Mark Schaefer in that the weighting is not sensible. There is the notion that everything you put out has a shelf life and there is a point where you have to move on. However, there is nothing against milking something you’ve worked hard on and I feel that it is important to mix up and experiment with marketing to keep things fresh. The issue that many marketers face nowadays is a rise in attention deficit. Audiences become worn down on cliches and become less interested in being marched to the shopping basket which requires being inventive. There is also an OCD like trend for marketers to over analyse success and failure rather than moving on to the next task, a lot of time can be wasted in data dissemination.

Vilfredo’s ideas were simple but powerful and provide a great staple for Business degree students. There is opposition to this theory but it does provide a good place to start if you need a steer into where to place your efforts. As an example, I have been able to generate more traffic this year with a tenth of the posts I produced last year but at the sacrifice of comments to some extent. Quality always wins out.

A great article, cheers!