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	<title>
	Comments on: How LEGO Creates a Lasting Legacy	</title>
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	<link>https://stg.coolerinsights.com/2012/02/how-lego-creates-a-lasting-legacy/</link>
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		<title>
		By: Jissa George		</title>
		<link>https://stg.coolerinsights.com/2012/02/how-lego-creates-a-lasting-legacy/#comment-149317</link>

		<dc:creator><![CDATA[Jissa George]]></dc:creator>
		<pubDate>Fri, 06 Apr 2018 09:05:33 +0000</pubDate>
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					<description><![CDATA[Really nice information you had provided here. And i wanna appreciate within this. Thank you for providing this information and please keep update like this]]></description>
			<content:encoded><![CDATA[<p>Really nice information you had provided here. And i wanna appreciate within this. Thank you for providing this information and please keep update like this</p>
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		<title>
		By: Let&#8217;s Play Well &#8211; How Lego built a lasting brand on Positioning and Differentiation &#8211; The Wonder Brand		</title>
		<link>https://stg.coolerinsights.com/2012/02/how-lego-creates-a-lasting-legacy/#comment-135879</link>

		<dc:creator><![CDATA[Let&#8217;s Play Well &#8211; How Lego built a lasting brand on Positioning and Differentiation &#8211; The Wonder Brand]]></dc:creator>
		<pubDate>Fri, 05 Jan 2018 18:29:28 +0000</pubDate>
		<guid isPermaLink="false">http://coolerinsights.com/uncategorized/2012/02/how-lego-creates-a-lasting-legacy/#comment-135879</guid>

					<description><![CDATA[[&#8230;] and one set can last for years. The brand has also expanded into gaming and movies and continues innovating. Amongst these many differentiating factors it also licenses its name to other products to gain [&#8230;]]]></description>
			<content:encoded><![CDATA[<p>[&#8230;] and one set can last for years. The brand has also expanded into gaming and movies and continues innovating. Amongst these many differentiating factors it also licenses its name to other products to gain [&#8230;]</p>
]]></content:encoded>
		
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		<title>
		By: David Crowley		</title>
		<link>https://stg.coolerinsights.com/2012/02/how-lego-creates-a-lasting-legacy/#comment-2979</link>

		<dc:creator><![CDATA[David Crowley]]></dc:creator>
		<pubDate>Thu, 09 Feb 2012 10:23:10 +0000</pubDate>
		<guid isPermaLink="false">http://coolerinsights.com/uncategorized/2012/02/how-lego-creates-a-lasting-legacy/#comment-2979</guid>

					<description><![CDATA[Great overview of the Lego&#039;s success! I have a 6 year old who loves them and aspires to the CEO of Lego some day. Thanks.]]></description>
			<content:encoded><![CDATA[<p>Great overview of the Lego&#8217;s success! I have a 6 year old who loves them and aspires to the CEO of Lego some day. Thanks.</p>
]]></content:encoded>
		
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