https://stg.coolerinsights.com/2011/12/does-sex-vertising-really-sell/ Content Marketing and Social Media Agency in Singapore Sat, 24 Sep 2016 14:05:44 +0000 hourly 1 https://wordpress.org/?v=6.2.6 https://stg.coolerinsights.com/2011/12/does-sex-vertising-really-sell/#comment-2934 Sun, 18 Dec 2011 06:06:20 +0000 http://coolerinsights.com/uncategorized/2011/12/does-sex-vertising-really-sell/#comment-2934 This A&F is the best thing to happen to Singapore males. For too long, we have been accused, at least in some of the circles I’m in, that we are sexist MCPs who objectify women. Well, to me, all’s fair if women respond the same way once money (from the brands and companies) start doing the same thing. So next time a bubble tea store decides just to use bikini models to sell their drinks, I can dig this occasion out and say, well, well, aren’t we all the same.

]]> https://stg.coolerinsights.com/2011/12/does-sex-vertising-really-sell/#comment-2933 Fri, 16 Dec 2011 13:46:38 +0000 http://coolerinsights.com/uncategorized/2011/12/does-sex-vertising-really-sell/#comment-2933 Your point on message dilution is a simple but profound. Personally I don’t take offence to such adverts (perhaps because I’m male?) but the suggestion of sex usually has me glance at an image and then quickly look away in social dismay! It would be fascinating to run an eye scan test to see how people view such ads.

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