Comments on: Marketing to Misers

By: Cool Insider

Cool Insider — Mon, 05 Sep 2011 11:04:01 +0000

Peiyun, thanks for your comment. Indeed, being able to bring value to one’s customers and ensuring that they know it is key.

By: oceanskies79

oceanskies79 — Sun, 04 Sep 2011 14:27:32 +0000

I seem to read in this post: Bring value to the consumer, and in every way, communicate the value clearly.

By: Cool Insider

Cool Insider — Sun, 04 Sep 2011 12:41:45 +0000

Thanks for your comment Priscilla!

I think that companies would do well to really put on their customer's shoes and spend a day in their lives. It is amazing how we marketers choose to ignore our other selves as consumers when pushing out advertising and promotional messages.

Perhaps what we truly need are more psychology and sociology lessons for marketers. And a huge dollop of common sense!

By: priscilla tan

priscilla tan — Sun, 04 Sep 2011 12:34:32 +0000

I may be wrong but at times, I look at the way things are being marketed, I can't help but wonder if marketers actually have their consumers in mind.

Most of the times, marketers plan according to what they think their businesses want/need to tell customers but less of what consumers really want.

I recently had a rather unpleasant exchange of conversations with a marketer about the silliest upselling tactic that seem to benefit the company but has zero value to a consumer.

In such times when people are thinking twice about digging into their wallet, marketers should really work harder to adapt their strategies.

Great post!