Comments on: Can Religions be Branded? https://stg.coolerinsights.com/2011/07/can-religions-be-branded/ Content Marketing and Social Media Agency in Singapore Sat, 07 Oct 2017 14:59:47 +0000 hourly 1 https://wordpress.org/?v=6.2.6 By: Wilfrid https://stg.coolerinsights.com/2011/07/can-religions-be-branded/#comment-2836 Wed, 27 Jul 2011 12:26:00 +0000 http://coolerinsights.com/uncategorized/2011/07/can-religions-be-branded/#comment-2836 –> “While the corporate world should emulate some of the ‘best practices’ embodied in religious beliefs, we should also be mindful that there are limits to how corporate brands can extend themselves into the lives of the customers that they serve.”

I agree with this in totality.

While we could say that many consumers “worship”, say, Apple brand, no amount of consumer products can help one in desperate spiritual need.

Religion has been successful in “marketing” themselves to the mass public, that I do not disagree. What I may not agree is point 4. For religion to success, a charismatic personality is not a factor. There are many charismatic persons in this world. There is something divine within, a center figure that cannot be replaced no matter what. Not sure how this can be applied in the corporate world.

My humble thoughts 🙂

]]>