the criticism of hiphop being oversexualised/vulgar etc is to an extend inseparable from the same popular imagery African American or “downtown” “street” culture is tied to. Hence now it becomes a case for mainstream musicians to have to “gain street cred” by partnering hiphop musicians or using sexualised language. Of course there is a difference for some musicians (Latin America e.g. Iglesias) who celebrate sexuality and other cultural expression in their native culture, thus I’ll be careful to paint all musicians with a broad stroke.

Technology shifts is the most obvious player here – with youtube and home desktop music editing technology allowing endless creative amateur to the complicated use of technology in electronic music – so imagine the combination of culture and technology here.