Comments on: So What’s the Big Deal about Transmedia?

By: Madhu

Madhu — Mon, 29 Jun 2020 11:02:27 +0000

Thanks for the post!!

By: Belinda Ang

Belinda Ang — Thu, 25 Mar 2010 02:05:53 +0000

've always wanted to do integrated marketing, or should I say... make integrated marketing come true. But reading your post, I saw a larger potential in transmedia. It is more engaging, captures a longer length of interest and goes back to the basics of storytelling. The curative process will be a challenge though, as consumers may not always be receiving information from the starting point of the roadmap.

Looking forward to reading more of your insights on transmedia.

By: Kevin

Kevin — Wed, 24 Mar 2010 23:03:24 +0000

Enjoyed your thoughts on transmedia. You’re on the ball… unlike traditional cross-media approaches, the broad backstory and how it’s adapted specifically for each medium is crucial.

While most of what we’ve experienced are extensions of contemporary entertainment (e.g. movies, video games), some are realizing critical discourse and activism can happen as well, even for traditional brands.

The Harry Potter Alliance is a strong example of the real-world impact from fans of an entertainment title, as explained here: http://www.jawbone.tv/featured/2-featured/415-transmedia-activism-politics-avatar-and-harry-potter.html

The trick is to figure out the story behind a brand, to deconstruct it, make relevant and reassembled to appropriate audiences, then let everyone grow the experience organically. In essence, we want fans, but we have to give them something worth chewing on, then mutual reward and respect materializes.