Comments on: Skittles & Social Media – Success or Scuttle? https://stg.coolerinsights.com/2009/08/skittles-social-media-success-or-scuttle/ Content Marketing and Social Media Agency in Singapore Wed, 28 Aug 2019 11:02:30 +0000 hourly 1 https://wordpress.org/?v=6.2.6 By: deepa https://stg.coolerinsights.com/2009/08/skittles-social-media-success-or-scuttle/#comment-186343 Wed, 28 Aug 2019 11:02:30 +0000 http://coolerinsights.com/uncategorized/2009/08/skittles-social-media-success-or-scuttle/#comment-186343 nice blog about multi-coloured sugar shells candy !
thanksShadani India Private Limited

]]> By: susan hart https://stg.coolerinsights.com/2009/08/skittles-social-media-success-or-scuttle/#comment-2420 Fri, 21 Aug 2009 03:07:49 +0000 http://coolerinsights.com/uncategorized/2009/08/skittles-social-media-success-or-scuttle/#comment-2420 Considering the candy’s longevity, I’d say Skittles is more of an industry trend setter than anything. They’ve led the way for candy manufacturers, including their competitors, and that takes a lot of things, especially guts and calculated risks. Even when unscrupulous individuals tried to pursue their own agendas, the experience provided lessons for Skittles and other related companies. Finally, Skittles has done a great job of branding their product as a top candy of choice for a flavorful, albeit short-lived, experience. Considering the candy is one of only a few selected choices at entertainment venues and check-out counters, I’d say they’ve done a wonderful job!

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