Comments on: Transforming Critical Failure to Box Office Success https://stg.coolerinsights.com/2009/07/transforming-critical-failure-to-box-office-success/ Content Marketing and Social Media Agency in Singapore Sun, 25 Sep 2016 13:02:29 +0000 hourly 1 https://wordpress.org/?v=6.2.6 By: Yuhui https://stg.coolerinsights.com/2009/07/transforming-critical-failure-to-box-office-success/#comment-2383 Fri, 10 Jul 2009 16:52:20 +0000 http://coolerinsights.com/uncategorized/2009/07/transforming-critical-failure-to-box-office-success/#comment-2383 Yeah, I agree with Lucian. Regarding your first point: from what I can tell, there were 2 types of “man in the street” reviews. #1: those who liked to see $#!+ blown up, #2: those who are looking for something more substantial. I fall under category #2, but a lot of people I know fall under #1, and they enjoyed the movie.

While your 2nd and 3rd points are valid, I have a feeling that this marketing towards the niche market (and whom I think fall under category #1 because they genuinely care about the (robot) characters) will be more wary about Transformers 3.

]]> By: Lucian https://stg.coolerinsights.com/2009/07/transforming-critical-failure-to-box-office-success/#comment-2382 Fri, 10 Jul 2009 00:20:32 +0000 http://coolerinsights.com/uncategorized/2009/07/transforming-critical-failure-to-box-office-success/#comment-2382 While review ratings have an impact on box office earnings, we must bear in mind that the correlation isn’t as direct and strong as one would infer. While reviewers were looking for strong storyline and compelling characters, the audience, now sufferers of ADD thanks to the speed of tweet, were probably looking to “blow shit up”. Michael Bay scratches that itch better than most, so tadah, box office hit.

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