https://stg.coolerinsights.com/2009/05/sensational-branding/ Content Marketing and Social Media Agency in Singapore Fri, 25 Nov 2016 01:29:46 +0000 hourly 1 https://wordpress.org/?v=6.2.6 https://stg.coolerinsights.com/2009/05/sensational-branding/#comment-2359 Tue, 12 May 2009 16:57:00 +0000 http://coolerinsights.com/uncategorized/2009/05/sensational-branding/#comment-2359 Spot on! Branding isn’t just about an attractive logo, high traffic location or historical reputation. Branding is about the totality of all the senses involved in the entire business – can make or break customer loyalty, word-of-mouth promotion and image.

]]> https://stg.coolerinsights.com/2009/05/sensational-branding/#comment-2358 Mon, 11 May 2009 19:56:00 +0000 http://coolerinsights.com/uncategorized/2009/05/sensational-branding/#comment-2358 Great post. It is so easy for marketers to forget about the other senses. But scent is especially has a strong influence. Each scent carries particular memories and emotions with it and if you can tap into good memories and emotions you’ve done a good job.

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