Comments on: Emotional Marketing the Hallmark Way https://stg.coolerinsights.com/2009/05/emotional-marketing-the-hallmark-way/ Content Marketing and Social Media Agency in Singapore Tue, 18 Oct 2016 08:49:37 +0000 hourly 1 https://wordpress.org/?v=6.2.6 By: Cool Insider https://stg.coolerinsights.com/2009/05/emotional-marketing-the-hallmark-way/#comment-3046 Sun, 22 Apr 2012 12:06:14 +0000 http://coolerinsights.com/uncategorized/2009/05/emotional-marketing-the-hallmark-way/#comment-3046 Thanks for highlighting Anonymous! I made the changes on the diagram. 🙂

]]> By: Anonymous https://stg.coolerinsights.com/2009/05/emotional-marketing-the-hallmark-way/#comment-3045 Sun, 22 Apr 2012 11:32:24 +0000 http://coolerinsights.com/uncategorized/2009/05/emotional-marketing-the-hallmark-way/#comment-3045 Your value star figure is incorrect! It has 2 “Product” which one of them should be “Money”.

]]> By: Small Business Answering service https://stg.coolerinsights.com/2009/05/emotional-marketing-the-hallmark-way/#comment-2687 Tue, 02 Nov 2010 22:16:37 +0000 http://coolerinsights.com/uncategorized/2009/05/emotional-marketing-the-hallmark-way/#comment-2687 Thank you so much for sharing such an interesting piece which is definitely worth sharing. I’m looking forward to read more.

]]> By: Marketing Result https://stg.coolerinsights.com/2009/05/emotional-marketing-the-hallmark-way/#comment-2669 Thu, 30 Sep 2010 03:29:53 +0000 http://coolerinsights.com/uncategorized/2009/05/emotional-marketing-the-hallmark-way/#comment-2669 Having been a designer myself, I’ve always been told by my bosses that irrespective of the copy writing given by the client, the poster should portray a certain emotion to drive them to perform an action.

]]> By: Su Yuen https://stg.coolerinsights.com/2009/05/emotional-marketing-the-hallmark-way/#comment-2365 Sat, 23 May 2009 15:30:39 +0000 http://coolerinsights.com/uncategorized/2009/05/emotional-marketing-the-hallmark-way/#comment-2365 Hey Walter! I really like your point about emotion driving action very strongly. Having been a designer myself, I’ve always been told by my bosses that irrespective of the copywriting given by the client, the poster should portray a certain emotion to drive them to perform an action (especially if the copywriting has a call to action).

The segmentation of customers may be a little brutal but I guess a low value customer in one industry will always be a high value customer in another.

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